ideo aarzoo sharma

What do all these extremely different companies have in common?

They have all created products with the international design

company, IDEO.

How does one design consultancy firm end up working with high profile clients from different backgrounds amidst so

much competition?

Design Thinking and Human Centered Design

Create Positive ImpactSolve usability problems Help companies grow

Human Centered Design is the way to go, “Tech companies design from the inside out, whereas

we design from the outside in”.

The Core Values of IDEO according to CEO Tim BrownOptimism

Collaboration

Embracing Ambiguity

Learning From Failure

Making Others Successful

Taking Ownership

Talk less, do more

Products

Services

Environments

Digital experiences

Management Consulting

Case studies

Blog posts

Design Kit

Over 600 employees from a diverse set of disciplines

Solve problems from multiple perspectives

Solve problems one mind cannot

Team

“Sometimes, a great shopper insight is more valuable than a great product.”

Jeff Swearingen, Frito-Lay

Very in-depth and involved

Marketing insights obtained

Unique, innovative

Multifarious channels

Inclusive of people at all stages

Research

Research ChannelsObservational

Behavioural

Crowdsourcing

Focus Group

Prototyping

Survey

IDEO’s networkOpenIDEO

IDEO U

IDEO Futures

OI Engine

IDEO CoLab

IDEO.org

Ventures and InitiativesBlog

Case Studies

Courses

Design Tools

Websites

Conclusion

Design Thinking is a brilliant way to make superior products and experiences for people

A progressive and inclusive company culture goes a long way

Effective marketing insights are key to the success of a product

Disclaimer

This presentation was made by Aarzoo Sharma, BITS Pilani during an internship under Prof Sameer Mathur, IIM Lucknow.