ideo - design thinking workshop 2016

WORKSHOP DEC 2016 1

INTRO TO

Design Thinking

WORKSHOP DEC 2016 2

Agenda9 : 0 0 H E L L O

9 : 1 0 D E F I N I N G A B R I E F

9 : 3 0 I N T R O T O D E S I G N T H I N K I N G

S T E P 1 : I N S P I R AT I O N

1 1 : 0 0 S T E P 2 : I N S I G H T

1 1 : 3 0 S T E P 3 : I D E AT I O N

S T E P 4 : I M P L E M E N TAT I O N

1 : 0 0 T E A M S H A R E S

1 2 : 0 0

9 : 4 5

1 : 3 0 G O O D B Y E

WORKSHOP DEC 2016 3

r

Formulate “How Might We…”

questions

THE BRIEF

Identify a challenge.

Don’t assume the answer in the question.

Be open enough for discovery, be specific enough for direction.

ex. How might we create a dripless ice cream cone?

ex. How might we redesign ice-cream to be more portable?

ex. You can’t eat ice-cream everywhere you want to

WORKSHOP DEC 2016 4

INTRO TO

Design Thinking

5WORKSHOP DEC 2016

First, it’s a perspective

DESIGN THINKING

rwith a focus

on people

WORKSHOP DEC 2016 6

DESIGN THINKING

WORKSHOP DEC 2016 7

A human-centered approach to innovation

r

Design as a holistic approach

WORKSHOP DEC 2016 8

DESIGN THINKING

WORKSHOP DEC 2016 9

Creating value between offerings

PRODUCTBUSINESS

SERVICE DIGITAL

BRAND

rWe create

options

WORKSHOP DEC 2016 10

DESIGN THINKING

WORKSHOP DEC 2016 1 1

Conventional Business Practise Vs. Design Thinking Approach

MAKE CHOICES

Converge

MAKE CHOICES

ConvergeDiverge

CREATE OPTIONS

&

rDo/Think Think/Do

WORKSHOP DEC 2016 12

DESIGN THINKING

WORKSHOP DEC 2016 1 3

Iterate. Iterate. Iterate again

REFINE PROTOTYPE

FEEDBACK

1 4

The 4 steps of a Design Thinking approach.

WORKSHOP DEC 2016

LEARN

Insight

DO

ABSTRACT

REAL

Inspiration Implementation

Ideation

Insights

Ideation

Implementation

and the flow…WORKSHOP DEC 2016

Inspiration

WORKSHOP DEC 2016 16

Design Research

INTRODUCTION TO

LEARN

REAL

Inspiration

WORKSHOP DEC 2016 1 7

We believe: The better we can empathise with people, the easier we can create value for them – and success for organisations.

1 8

DESIGN RESEARCH

How we do it

WORKSHOP DEC 2016 1 9

r

Observe and listen in context

DESIGN RESEARCH

As people don’t always saywhat they do, or why.

Asking a person with arthritis to show us; how they open their medication can reveal design opportunities

WORKSHOP 30/06/2014 2 0

WORKSHOP DEC 2016 2 1

r

Look towards extremes

DESIGN RESEARCH

EXTREME USER

Speaking to a person who built his own electric vehicle

r

Explore analogous

experiences

DESIGN RESEARCH

WORKSHOP DEC 2016 2 2

Experiencing what it’s like to ride in a self-driving car by riding a tandem bike

rImmerse yourself

DESIGN RESEARCH

WORKSHOP DEC 2016 2 3

Recording an experience to share with others

WORKSHOP 30/06/2014 2 4

rLet’s make a

research plan

CONFIDENTIAL 30/06/2014 2 5

Recognize Existing Knowledge Identify People to Speak With Choose Research Methods (choose 3 as a team) • Observation • Analogous Inspiration • Individual Interview • In-Context Immersion • Self-Documentation • Expert Interviews

CONFIDENTIAL 30/06/2014 2 6

Interview help for today • Introduce yourself and your project • Don’t ask leading questions • Ask to “show”, not “tell” • Why?…and why?…and why?

WORKSHOP 30/06/2014 2 7

rGo.

WORKSHOP DEC 2016 28

LEARN

Synthesis

Insights

INTRODUCTION TO

ABSTRACT

WORKSHOP DEC 2016 2 9

“Synthesis is the art of meaning-making, Pattern finding, and Direction setting.”

Observations and findings

Insights and Opportunities

SYNTHESIS

WORKSHOP DEC 2016 3 0

SYNTHESIS

How we do it

WORKSHOP DEC 2016 3 1

rTell

Stories

SYNTHESIS

Get immersed in the research findings, get thoughts down

on paper.

WORKSHOP DEC 2016 3 2

r

Look for patterns and

tensions

Identify key themes to get a sense of priority and hierarchy

from findings.

SYNTHESIS

WORKSHOP DEC 2016 3 3

rExtract insights

SYNTHESIS

Define a message that sets the design problem in a new

light.

WORKSHOP DEC 2016 3 6

rUse

frameworks

SYNTHESIS

Find the strongest visualisation to tell the

message.

WORKSHOP DEC 2016 3 7

WORKSHOP DEC 2016 3 8

How to Synthesise

ACTIVITY

WORKSHOP DEC 2016 3 9

• Tell stories. Some things to get the ball rolling … who was the person? … what surprised you?… what did you learn? … what did you find inspiring? … what other HMW’s can you think of ?

• Capture what was said on post-its

• Analyse and interpret meaning

• Look for patterns and create buckets / theme

WORKSHOP DEC 2016 40

Generating IdeasINTRODUCTION TO

ABSTRACT

Ideation

DO

WORKSHOP DEC 2016 4 1

r

Formulate “How Might We…”

questions

SYNTHESIS

Choose some opportunity areas and formulate the

challenge in a positive way.

WORKSHOP DEC 2016 4 2

“If you want to have good ideas you must have many ideas” Linus Pauling

Nobel Prize winning Chemist

WORKSHOP DEC 2016 4 3

GENERATING IDEAS

BRAINSTORM RULES

How we do it

WORKSHOP DEC 2016 4 4

rDefer

judgement

GENERATING IDEAS

There are no bad ideas at this point. There’s plenty of time to judge later.

WINNER

WORKSHOP DEC 2016 4 5

rEncourage wild ideas

GENERATING IDEAS

It’s the wild ideas that often provide the breakthroughs. It is always easy to bring

ideas down to earth later.

WORKSHOP DEC 2016 4 6

rBuild on the

ideas of others

GENERATING IDEAS

Think ‘and’ rather than ‘but’.

WORKSHOP DEC 2016 4 7

rStay focussed on the topic

GENERATING IDEAS

You get better output if everyone is disciplined.

WORKSHOP DEC 2016 4 8

rOne conversation

at a time

GENERATING IDEAS

That way all ideas can be heard and built upon.

WORKSHOP DEC 2016 4 9

rBe

visual

GENERATING IDEAS

Try to engage the left and right side of the brain.

WORKSHOP DEC 2016 5 0

rHeadline your idea

GENERATING IDEAS

Communicate the essence, without a long speech.

WORKSHOP DEC 2016 5 1

rGo for quantity

(not quality)

GENERATING IDEAS

Set an outrageous goal and surpass it.

WORKSHOP DEC 2016 5 2

GENERATING IDEAS

BRAINSTORM RULES

How to ideate

CONFIDENTIAL 30/06/2014 5 3

Defer judgment Go for volume One conversation at a time Be visual Build on the ideas of others Stay on topic Encourage wild ideas

WORKSHOP DEC 2016 5 4

• Assign a moderator who can keep time, collect ideas and maintain the brainstorm rules

• Visualise your ideas on post-its, Go for quantity! Collect all idea post-its on flip-charts!

• Spend 5-10 minutes brainstorming per question If you get stuck, move on to another HMW

• At the end, vote on your top 3 ideas That the team feels like developing further

WORKSHOP DEC 2016 55

Prototyping

INTRODUCTION TO

REAL

DO

Implementation

WORKSHOP DEC 2016 5 6

“Prototyping allows us to fail early so we can succeed sooner” David Kelley

IDEO Founder

A prototype is anything that helps you communicate or test an experience with other people to get feedback

WORKSHOP DEC 2016 5 7

PROTOTYPING

How we do it

WORKSHOP DEC 2016 5 8

r

Rough to

Inspire

PROTOTYPING

WHAT COULD BEBuild to think

Embrace failure

Just good enough

Gyrus ENT “One of the first things we noticed was the tangle of wires and awkward hand positions”-Andrew

WORKSHOP 30/06/2014

“During an early brainstorm, we used office supplies to prototype an instrument for a neutral hand position.”

WORKSHOP 30/06/2014

WORKSHOP 30/06/2014 6 4

WORKSHOP DEC 2016 6 5

r

Rapid to

Evolve

PROTOTYPING

WHAT SHOULD BEBuild to experiment

Expect changes

Define sensibilities

WORKSHOP DEC 2016 6 6

Story Time

ACTIVITY

WORKSHOP DEC 2016 6 7

• What is the name of your idea? • Who is it for? • What is the solution? • Why people need it? • What evidence do you have? • What are your next steps?