idiom education projects

Education projectsCase studies

MANIPALA Global Community. A Global University

(Year: 1999)

1. A Cumulative PastPost Dr. TMA Pai, what really integrates the brand?

2. A consolidated PresentPost liberalisation what examples do we set for the group constituents to emulate so that the brand is invigorated?

3. A planned FutureIn the ‘Globalisation era’ how do we become an inspiring beacon brand?

Trigger

Manipal the ‘Conceptual place’ is like Nalanda, a centre for learning / development and well being - a beacon that draws you to itself

Insight

ManipalMany bodies One Soul

More than a business group, a community with shared values and a common Goal

Design Thinking

‘Inspired By Life’

Integrating by creating a vision which is based on the past and is a projection of the future

Brand Positioning

A unified identity that is as much Global as it is rooted.

The symbol borrows its form from an architectural structure that has stood the test of time and has witnessed many sunsets

The Identity

Integrating various institutes under one common identity

Brand Architecture

A journey over 3 distinct periods and 3 generations

A journey that is continuous

Integration

Grooming people to not just be doctors / engineers but be inspired by life

Inspiring Communication�

A film which is like a music video

Inspiring Communication�

Designing Communication that is memorable

Inspiring Communication�

Celebrating a milestone

A landmark celebration for the Global Family

Creating a brand for the distance education programme

Branding of programmes�

Creating a truly global inspiring campus

Experience Design

The new Manipal indoor sports Arena

Branding of the Sports Arena

WE SCHOOLCreating future leaders

(year: 2007)

Trigger

To transform Welingkar institute of management from a conventional business school into contemporary future oriented dynamic institute that is geared for emerging realities

An institute that stands for innovation

In a country of entrepreneurs, Welingkarneeds to be more than just a B-School

When academics, corporate and society come together,the effects of innovation for progress becomes threefold

Insight

The Brand Name

We school

The brave new name completely debunks typical management college name

A holistic new perspective that is inclusive and therefore it is ‘We School’as apposed to B-School

The Identity

Simple yet dynamic

The ‘trikon’ - triangular form represents body, mind and soul is a very potent symbol and also represents society, academics and corporates working together towards a bright future

The Positioning

We school and not a B-School

We is the New I

Welingkar Education and not just management education

Sharing and optimistic, the culture is one of collaboration and transformation

Establishing a culture

Experience Design: Transforming EnvironmentsTransforming our environment first so that we can transform the business environment

‘Peoplescaping’ as apposed to Landscaping. Encouraging interactions and activities

Experience Design: Creating Atmospheres

Creating atmosphere for education and industry. To create leaders for the new Indian economy

Experience Design: Creating Experiences

Several individual spaces that coming together to allow one to explore, experiment and experience; it is about experiential learning

Programme Branding: Innowe

Designing a dynamic Memetics and Innovation center

Launching the identity

Launching the identity in 24 cities through a moving exhibition.Creating a powerful impact and leaving an impression

Experience Design: Mumbai Campus

Applying the new identity and infusing the new culture in the existing Mumbai campus

Designing exciting merchandise and communication to help students to start living the new philosophy and the identity

Communication Design

Environmental Graphics

OAKRIDGEEvery child is special

(year: 2008)

Trigger

Creating a school brand that is truly international in every aspect

Insight

‘Children’ cannot be classifies into one homogenous community.

A school needs to be designed to cater to different age groups

Design Thinking

DO - FEEL - KNOW

as apposed to

KNOW - FEEL - DO

Brand Positioning

Open MindsA mind that is open to self discovery, new thoughts and ideas for growth

The Identity

Dandelion =

Free thought =

Open minds

A light and colourful floating seed conveys an open mind

School Experience Design

Rethinking school architecture

Designing for different age groups in one single corridor-less school

Designing for a community of future creative leaders

Communication Design

Open minds for open growth

Communication Design

Opening up new possibilities

Communication Design

Ideas for better utilization of infrastructure

Ideas for innovative fee structures

New business ideas that compliment the core business of education

Ideas for strengthening parent-school relationships

Creating a sustainable business model

Business Design

Gearing up the team and preparing them for the new future

Business Design

Interactive Learning(year: 2010)

OI

To design a future ready play school

A school that also acts as a feeder school to Oakridge International

Trigger

Outside real world experiences are much more richer in learning

Can we create a school that is able to bring in outside world experiences inside?

Insight

Real world discovery

+

Interactivity

Design Thinking

Oi - Open Interactive

Oi - Oakridge International

A fun yet solid logo representing interaction and fun

Brand Identity

I do I See I Learn

The 3 mascots of the playschool

Friends

Recreating outside world experiences. Designed like a little barn

Experience Design

Every piece of communication was designed to be interactive and fun

Interactive Communication

KARAA Fun play school

(Year: 2009)

Playful and Interactive communication and graphics

PSBBLearning beyond text book

(Year: 2003)

Trigger

A new age start up school wanting its students to go beyond mere textual knowledge and be rooted in the Indian culture

With grandparents far away, who will tell kids all about what they seldom teach in school?

Insight

Design Thinking

The wall cyclopedia

Bring life to the corridors by designing a wall cyclopedia that talks all about Indian culture and folk tales

Each wall tells a story

History, mythology, environment awareness, leaders, the universe - all explained from an Indian point of view

Experience Design

Creating an intriguing environment where children want to learn more

Experience Design

Thank You!

Pooja Mehta+91 9343832545pooja.mehta@idiom.co.inIdiom Design and Consulting Ltd., Joseph Chemmanur Hall, 1st Stage, 1st Cross, Indiranagar, Bengaluru - 560 038