if a tree falls in a forest… the importance of engagement

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Harriet Kingaby

IF A TREE FALLS IN A FOREST…THE IMPORTANCE OF ENGAGEMENT

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WHY ENGAGEMENT?

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CREATE SOCIAL PROOF

SOCIAL PROOF

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REBOUND

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GOOD LIFE OBJECTIVES

• Raise awareness of and participation in the Good Life Initiative

• Change behaviours around energy, travel and resource use

• Promote community cohesion through engagement with activities

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GOOD LIFE CHALLENGES

PROJECT FATIGUE

…many current projects based in New Earswick

VARIED COMMUNITY

…wide variety of ages and socio-economic

groups

LACK OF AGENCY

…many residents time poor and don’t feel they

can affect change

RATIONAL APPROACH

…some of the project team wanted messaging

based solely on monetary savings and

information

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KNOW YOUR AUDIENCE

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UNDERSTAND WHY

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SIZZLE

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START A CONVERSATION

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Gamification

MAKE IT A PLEASURE

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EMPOWER

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FEEDBACK

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Harriet Kingabyharrietkingaby@futerra.co.uk

THANKS