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Imagine Dragons Shapeshifting video transforms Smoke+Mirrors concert tour
Grammy award-winning Imagine Dragons has skyrocketed in popularity since the
band’s debut album hit the alt rock scene three short years ago. With its Smoke
+ Mirrors worldwide concert tour, it pulled out all the stops to visually portray
the stark emotion of the new songs which hum with striking rhythms, raw
tension and intense vulnerability. Working hand-in-hand with Moment Factory,
the creative team chose Barco media servers as the powerful video engine,
coupled with event projectors and High End Systems lighting to transport concert
audiences on a psychedelic journey.
Barco solutions:
• Barco XHD-400 Series media servers
• HDF-W26 large venue projectors
• High End Systems Solaspot Pro 1500 fi xtures
Key benefi ts:
• Fast and easy end-to-end show design
• Seamless blending of 3D projection-mapped content
• Ultra-rapid light shutter speed mirrors musical dynamics
www.barco.com/broadcasting
The Barco media server performed perfectly,
seamlessly managing the visual content on
the main stage columns Jesse Lee Stout,
Creative Director - Moment Factory”
Taking fans on a psychedelic journey
Visual spectaculars have become increasingly popular in the musical entertainment world, with big acts continually upping the production value of their concerts with immersive screens, exploding 3D imagery, and interactive techniques. Imagine Dragons’ Smoke+Mirrors tour was literally that – utilizing various visual tricks to fool the eye and shock the senses.
“Imagine Dragons began with a provocative ‘smoke and mirrors’ concept based on the notion that things aren’t always what they appear to be,” comments Creative Director Jesse Lee Stout, of new media and entertainment studio Moment Factory, who managed the content, lighting, automation and stage design of the show.
The design team created eight LED columns to serve as massive multimedia screens for constantly morphing and shapeshifting video projection. Moment Factory developed the groundbreaking video content, which was completely driven by Barco XHD-400 media servers. A small scrim section was also brought to life using Barco’s HDF-W26 projectors with built-in ImagePRO Athena™ technology for fl exible scaling.
Next, show creators tackled the lighting, creating surprising moments – where the video content mimics the lighting – by aiming spotlights at the video walls. Stout, working with Lighting Designer Sooner Routhier, specifi ed 44 High End Systems Solaspot Pro 1500 fi xtures leveraging the light’s clean, crisp blending and fast shutter speed, which was essential for mirroring the musical dynamics of various songs.
Sophisticated, yet easy to use
Despite its bold, raw power enabling fast end-to-end show design, creation, setup and control, the XHD-400 media server couldn’t be easier to use. Video producers can easily develop their show from idea to realization, simplifying 3D visualization for projection mappings and ultimately simulating an entire show for convenient preview.
www.barco.com/broadcasting
M30439-R00-0915-AN September 2015
www.barco.com/broadcastingwww.barco.com
All of the video and lighting came together brilliantly,
creating dynamic focal points while simultaneously
complementing the undulating, high energy
performances
Jesse Lee Stout,Creative Director - Moment Factory”
An American alternative rock band from
Las Vegas, Nevada, Imagine Dragons has
enjoyed a meteoric rise on the charts
since members began collaborating back
in their college days, releasing their fi rst
album Night Visions in 2012, and being
named “The Breakthrough Band of 2013”
by Billboard. Like most musical acts of
their generation, Imagine Dragons is
continually seeking ways to increase the
stunning visual impact of their concerts.
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