#imagine2016 @luckygirliegirl designer barcamp #ux

User Experience Included at Every Level

@luckygirliegirl IAmAGoodMix.com #IAmAGoodMix #MagentoImagine 702.900.3419 LG@LGDesigns.co

Christina Aldan

User Experience

“Design must seduce, shape, and more importantly, evoke an emotional response.”

- April Greiman

Defined

“User Experience” - The international standard on ergonomics of human system interaction, ISO 9241-210 defines user experience as "a

person's perceptions and responses that result from the use or anticipated use of a product,

system or service.”

Defined

User Interface (UI) vs. User Experience (UX)

“UI is the saddle, the stirrups, and the reigns. UX is the feeling you get being able

to ride the horse, and rope your cattle. - Dain Miller, webdesigndepot.com

Examples

1.  Ex. UI is the app icon on your smartphone touchscreen. UX is how pleasurable it is for clients to press the icon, their response time, how often they press the icon

2.  Ex. UI is the newsletter system you use to communicate with clients. UX is the client’s emotional response, how often they engage, how long it takes them to reply to you.

Influencing Factors

• System • User • The Context of Use = The resultant emotional response to your brand

Elements

•  Marketing •  Branding •  Visual Design •  Usability

Why is it important?

We want to create services and products that are: •  Simple •  Valuable •  Effective

@luckygirliegirl IAmAGoodMix.com #IAmAGoodMix #MagentoImagine

702.900.3419 LG@LGDesigns.co

Christina Aldan

“As designers and architects of the future, we have an opportunity to play a powerful role in constructing reality and improving humanity’s experience on this planet. Design can be reactionary, responding only to current conditions, or it can be visionary, by presenting solutions to problems yet undefined.”

– Venessa Miemis

UI/UX Creates Life Experience Give your clients a consistently positive experience every time they engage with your brand

“So  easy to  use!”

Great  collec2on  of  slides  easy  to  

edit.

Excellent Service.

“Great  Product!”

“Thank  You!”

“Great  collec2on  of  slides  easy  to  

edit” “Fun!”

Why do people engage?

Emotions Motivations

Values

Where do they engage?

•  Services •  Products •  Website •  Employees •  Apps

•  Meetings •  Conferences •  Swag •  Social Media •  Digital Advertising

Touch Points w/ Your Brand

Elements

Business  Culture Core  Values

Brand  Messaging Logo  Design

Focus  Groups   A/B  Tes2ng Data  Analysis

Surveys

Emo2onal  Response Brand  Engagement

Loyal  Clients

≠

Brand Identity

�

Mobile  App Customer  Service

Products Conferences

User Interface Crea2ve  Director Project  Manager UX  Designer

Overseer

Market Research User Experience

Elements

Business  Culture Core  Values

Brand  Messaging Logo  Design

Focus  Groups   A/B  Tes2ng Data  Analysis

Surveys

Emo2onal  Response Brand  Engagement

Loyal  Clients

≠

Brand Identity

�

Mobile  App Customer  Service

Products Conferences

User Interface Crea2ve  Director Project  Manager UX  Designer

Overseer

Market Research User Experience

Core Values of Your Culture

The Core Values of your company’s culture are expressed at every level of User Experience. How are your company’s values being shown to your clients through your products and services and design?

Examples:

It’s best to do one thing really, really well.

Examples:

Examples:

We strive to make sure that everyone — in any environment — can take advantage of technology. We are constantly curious and we never stop trying to find smarter ways to get things done.

Examples:

“Employees love having the choice to bring whichever

smartphone device they like to work.”

“You have to be really savvy

about tools available that enable you to provide consumerization and mobility while still providing

security. ”

– Adriana Karaboutis, Dell CIO Instituted BYOD Policy in 2012

Examples:

Innovation that matters, for our company and for the world.

Examples:

Examples:

Results first. Substance over flash.

Examples:

Elements

Business  Culture Core  Values

Brand  Messaging Logo  Design

Focus  Groups   A/B  Tes2ng Data  Analysis

Surveys

Emo2onal  Response Brand  Engagement

Loyal  Clients

≠

Brand Identity

�

Mobile  App Customer  Service

Products Conferences

User Interface Crea2ve  Director Project  Manager UX  Designer

Overseer

Market Research User Experience

User Interface •  When you are talking to others who might be candidates to work at

your company, do you talk bad about the existing team or are you suggesting the team could use the talents and skills of a fresh mind?

•  Is your mobile app interface simple or does it require instructions?

•  Are products easy to purchase or is it a complicated process?

•  Can customers quickly and easily engage with your Customer Service Department?

Elements

Business  Culture Core  Values

Brand  Messaging Logo  Design

Focus  Groups   A/B  Tes2ng Data  Analysis

Surveys

Emo2onal  Response Brand  Engagement

Loyal  Clients

≠

Brand Identity

�

Mobile  App Customer  Service

Products Conferences

User Interface Crea2ve  Director Project  Manager UX  Designer

Overseer

Market Research User Experience

Questions to Ask? Market research offers insight…

•  How many times do clients engage with our brand before they buy? •  Are users getting value from interacting with our brand? •  Are feelings consistently positive when interacting with our brand? •  Would they recommend our products/services to a friend? •  Are our core values emitted at every level of our product’s design?

Examples of Metrics

We measure User Experience with market research tools: •  Surveys •  Focus Groups •  A/B Testing •  Heat Maps •  Time Spent Engaged •  Interviews

Elements

Business  Culture Core  Values

Brand  Messaging Logo  Design

Focus  Groups   A/B  Tes2ng Data  Analysis

Surveys

Emo2onal  Response Brand  Engagement

Loyal  Clients

≠

Brand Identity

�

Mobile  App Customer  Service

Products Conferences

User Interface Crea2ve  Director Project  Manager UX  Designer

Overseer

Market Research User Experience

Who is Best For the Job?

•  Creative Directors •  Project Managers •  UX Designers

Generalists are excellent at overseeing UI/UX because they are great at understanding inter-relationships and continuity between all the moving parts. They are multi-solutions oriented because they are multi-specialists:

Generalists

Generalists can help manage the User Experience for a company at every level: •  Hiring •  Design •  Development •  Advertising •  Marketing

Overview

With so many components, it is important to have a generalist on your team to help with flow. Source: Michael Cummings – uxdesign.com

Elements

Business  Culture Core  Values

Brand  Messaging Logo  Design

Focus  Groups   A/B  Tes2ng Data  Analysis

Surveys

Emo2onal  Response Brand  Engagement

Loyal  Clients

≠

Brand Identity

�

Mobile  App Customer  Service

Products Conferences

User Interface Crea2ve  Director Project  Manager UX  Designer

Overseer

Market Research User Experience

Questions? Christina Aldan @luckygirliegirl IAmAGoodMix.com #IAmAGoodMix 702.900.3419 LG@LGDesigns.co

Thank you!