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Imagineering Transit October 17, 2013

Regional Fare Structure

• Major fare increase in 2008/09 • On-going fare simplification effort

• Fare ordinance consolidated under MPO

Special Event Fares

The Challenge 250+ special events per year New customers for every event Ticket-buying experience MTS special event ticket sales

The TVM Experience

Solutions

Can we imagine an easier way?

• Conference vendors say yes! • Mobile advantages • Off-the-Shelf solutions • Procurement process • Fare ordinance magic bullet

Costs

• No upfront costs • $5.50/ticket • Vendor gets commission • Marketing

How it works

Download app

Buy Tickets

How it works

Select Ticket(s)

Enter Payment Details

How it works

Verify transaction

Activate ticket

How it works

Color and clock

Barcode

Stadium Experience

Marketing

Results • Soft launch

at SDSU • Chargers • Marketing

that works

2007 First mobile ticketing app

2008 UK eTicketing Standards

50% of UK Rail

Key UK Deployments Major mTicket rollout across

UK’s most important intercity mainline.

Launched UK’s first ever mobile rail ticketing app in 2007.

Provide mobile ticketing apps for Scotland’s nationwide rail

services.

Innovative system to add seat bookings to

mTicket up to 10 mins before departure.

100% of advanced fares available as mTickets.

mTickets supplied to one of North England’s most innovative rail

carriers.

Provide mobile apps to the UK’s

busiest rail network.

Mobile apps supplier to one of the largest and most complex rail networks in

UK.

Group-level strategic partnership

supplying all of First’s UK rail

companies.

Provide mobile train ticketing to one of the UK’s top three mobile network

operators.

Developed mobile ticketing for the

UK’s leading train ticket retailer.

Mobile ticketing provided to UK’s fastest growing independent rail ticket vendor.

MBTA mTicket Commuter Rail & Ferry Ticketing App

MTS mTicket

$85 Million Annual Mobile Fares

Cost

25

Complexity

Maintenance

Ticket machines can’t be everywhere

Can I do this with my phone?

Masabi Overview

Smartphone = Self-Service

Smartphone Adoption is Growing

People are increasingly using their phone to pay

Can we put a vending machine on the phone?

Make Transit More Accessible

Reduce Cash Transactions

Revolutionize the Customer Experience

Enhance Flexibility

Reduce Costs

Validation

Validator Application

Scan Responses Validation

Masabi Overview

Masabi Overview

Masabi Overview

Back-Office

JustRide Hub Web-based unified agency User Interface

Ticket, Station and Route Configuration. Sales and Ticket usage reports. Customer service application.

Integration points for existing systems eg GTFS

Masabi Overview

System Dashboard Masabi Overview

Sales Trend Data Masabi Overview

Sales Trend Data Masabi Overview

Customer Segmentation Masabi Overview

Live Sales Data Masabi Overview

Manual Fare Set Up Masabi Overview

Customer Service Masabi Overview

The next big thing