imedia december agency summit: kevin doohan introduction

iMEDIA AGENCY SUMMITKEVIN DOOHAN, December 2010

KEVIN DOOHAN?

MY PASSIONS – WHAT TO TALK ABOUT AT THE BAR

3

MY BRANDS BEFORE RED BULL

4

I’VE BEEN DOING THIS FOR A LONG TIME

5

CONSTANT CHANGE KEEPS DIGITAL MARKETING FUN

6

BUT ENOUGH ABOUT ME...WHO IS RED BULL?

RED BULL IS AN ENERGY DRINK

8

RED BULL ENERGY DRINK IS IN 160 COUNTRIES & GROWING

9

3.8 BILLION CANS CONSUMED IN 2009

102009 figure is based on CRE for total year as of Sept 09

# o

f R

ed

Bu

ll ca

ns

sold

wo

rldw

ide

pe

r ye

ar

(in

mio

. ca

ns)

RED BULL IS CONSUMER OUTREACH

11

RED BULL IS EVENTS

12

RED BULL IS WORLD CLASS ATHLETES & OPINION LEADERS

13

WHAT WORLD TITLE DOES TRAVIS PASTRANA OWN THAT IS NOT IN MOTOTRSPORTS?

MULTI-TALENTED TRAVIS PASTRANA

BIG BUCK HUNTER WORLD CHAMPIONSHIP8TH PLACE

TRAVIS PASTRANA - BIGGEST. RED BULL GAME. EVER.

Over 30,000 plays per day, even after being out for 10 months

14MM total plays since launch

No paid media. None.

16

RED BULL IS ATHLETE PROJECTS – RED BULL PROJECT X

17

RED BULL IS ATHLETE PROJECTS – RED BULL OFF THE PLANET

RED BULL IS MOTORSPORTS – TIMES SQUARE PIT STOP

19

RED BULL IS A MEDIA COMPANY.

RED BULL MEDIA HOUSE

THE RED BULLETIN – USA EDITION COMING IN 2011

RED BULL MOBILE

RED BULL RECORDS

RED BULL WEB TV

RED BULL TV

PLAY VIDEO TRAILER FOR RED BULL TV HERE

– DELETE THIS TEXT

NEED CONTENT? - RED BULL CONTENT POOL

Captain, I’m detecting large quantities of awesome in this sector.

A GOOD LISTENER IS NOT ONLY POPULAR EVERYWHERE, BUT AFTER A WHILE HE GETS TO KNOW SOMETHING.- Wilson Mizner

THE GREAT THING IN THE WORLD IS NOT SO MUCH WHERE WE STAND AS IN WHAT DIRECTION WE ARE MOVING.- Oliver Wendell Holmes