immersive sports marketing workshop

MISSION STATEMENT Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural

collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.

“WhenIlookatthebusinessofbasketball,it’smorethanbasketball.It’sreallyasocialnetwork.”

—VivekRanadive

IT’S ALL ABOUT FAN EXPERIENCE

DIGTAL

Television,thelong-dominantmediumforsportsconsump,on,isquicklylosinggroundasaudienceseverywhereturntocomputers,phones,tabletsandstreamingset-topboxestowatchtheirfavoritegamesonline.DigitalplaKormsarewinningthebaLleforaudienceaLen,onbyprovidingthekindofflexibilityandcontrolthatconsumerscan'tgetfromstandardcablecontracts.

TheFutureofOnlineSportsViewingIsBrightforBothFansandMarketers

CustommadeTweetsandvideosarechangingthegamewithnewvideodesignandin-gamehighlightspostedlivebytheNFL.There'salsomorebuild-upfrombrandsthatnowhavebeLervideoop,onsforteasingtheircommercials.Brandshaveescala,ngstrategiesthattaketheirmessagesfromtheparty-planningstagetothepost-gamepressconferences.

HowAdver>sersAreTakingTwi?ertotheNextLevelDuringtheSuperBowl

MLB’s“AttheBallpark”App:Oncecheckedin,teamscanpushtailor-madeno,fica,onsandspecialoffers.Fornow,thatmeansfansgetawelcomemessagewhentheycheckin,andmaybeanoffertoupgradetheirseatorgetadiscountonconcessions.

iBeaconMappingTurnsMLBStadiumsIntoInterac>vePlaygrounds

TheJaguarNFLfranchisekickedoffapartnershipwithvideoserviceStre.am,whichallowedmorethan5,000aLendeesoftheJaguar’sNFLdra[partyactasamateursportsbroadcasters.JaguarfansjustneedtoownaniPhonewithStre.am’sfreeiOSappinstalled.

ForNFLdraHday,JacksonvilleJaguarsfansbecomein-housesportsbroadcasters

Apicturemaybeworthathousandwords,butonsocialmediayouneedacap,on.Taggingfeatureshavefreedcap,onsfromthosecumbersomedetailsandputcrea,vepressureonphotosharerstotellstoriesorcrackjokes.Forasizableandinfluen,algroupofposters,manywithfollowingsinthetensofthousands,cap,onsareaboutdevelopingasignaturestyle.

InaPhoto-SharingWorld,Cap>onsAreReasontoObsess

Tocelebrateits50thanniversaryin2015,Gatoradeputtogetherquitetheimpressivehighlightreel,featuring50memorablesportsmomentsfromthepasthalf-century—allin60seconds.

GatoradeCelebrates50YearsinStyleWith50IconicSportsMoments

SnapchatandtheNFLhaveteameduptogivefanswhoarenotatthegameslivecoverageprovidedbybothfansandcrewmembersoftheNFLorganiza,on

SnapchatpartnerswithNFLtoprovideexclusivefanandteamcoverage

EXPERTIENTAL

JaimeWeston,theNFL'sVPofMarke,ng:"Thereisnoonespecificimportantroom—thewholeofficespacewasdesignedtohaveouremployeeskeepthe32teams,thefans,thegameandinnova,oninmindwhenevertheyweremakingdecisionsorplanswiththeNFL."

TakeaVirtualTouroftheNFL'sThoughUullyDesignedParkAvenueHeadquarters

Thisjaw-droppingimmersiveenvironmentwasacollabora,onbetweencrea,veagencyAKQA,video-produc,oncompanyStardust,andNike’sJordanbrand,andit’spartofabiggersuiteofinterac,veexperiencesmadetocommemoratethe30thanniversaryoftheAirJordan.

ImmersiveMichaelJordanSimulatorIstheWorld’sCoolestBasketballCourt

NBAFilmsAll-StarGameWithVirtual-RealityCameras

Duetothatimmersivesenseofcontext,Marsiliothinkstheupcomingvideopackageswillhavealotofreplayvalue.Thefirst,methrough,aviewermayjustfocusonadunk-compe,,oncompe,tor,butthenrewatchthefootageindifferentdirec,onstoseethereac,onofcourtsidecelebri,es,othercompe,tors,andthejudges..

Nike’seffortshowsthatbringingtheexperiencetothecustomersisafailsafewayofmarke,ngaproductregardlessofthecompanysize.Theonlywaytosellaproduct,a[erall,istoselltheexperiencetheproductmakespossible.

NIKECreatesLaserProjectedSoccerFields

Formorethan50years,thedrama,cshotfromablimpfloa,nghighoverheadhassentaclearmessagetoTVviewers:Youarewatchingabig-,meevent.Now,anewgenera,onofphotographerswithdronesisreadytobringthatsametechnologytoalllevelsofsportswhilegivingaudiencesaperspec,vethey’veneverseenbefore.

DronesWillTransformSportsPhotography

THINGS TO CONSIDER

Opportunities

Thank you! Intecooisacrea,veconsultancyassembledtoservicenon-profits,startupcompaniesandentrepreneurs.Attheintersec,onoftrendsresearchandbusinessstrategy,wehelpourclientsdevelopinnova,vebrandcampaigns.Ourmodelofcross-cultural

collabora,onequallyleveragesandcelebratesalifestyledesignedforuniquepeople,products,andexperiences.