impact of open media at the ou

Director of Open Media Unit Andrew Law

Blessed with product…

Blessed with Data …

+300million 7-8m 0.25m

RetainConvertAware Engage

Supported /Accredited

Courses

Other Product

FeeFree

Absence of ‘strategy’…

Objective Outcomes

Public Awareness More awareness of OU (in new places/demographics)

Public Engagement More positive experience of OU (quality and innovation)

Retention, progression and conversion to Active Learning

Better recruitment and retention(role in progression?)

Increase or enhance OU AssetsROI

Improved T&L Income

Strategy – purpose

Objective Measure

Public Awareness Recognition, Mosaic, Reach, Demographics

Public Engagement Volume, Duration, UU, Page View, Loyalty

Retention, progression and conversion to Active Learning

Migration to S@OU, Registrations, Progression, Completion

Increase or enhance OU AssetsROI

Contribution to course assetsDirect income

http://intranet.open.ac.uk/open-media-unit/p9_1.asp

Strategy – purpose and KPIs

How are we performing (does size matter)?

http://intranet.open.ac.uk/open-media-unit/p9_1.asp

Does Size Matter?

Does Size Matter … looking at trends?

• Demanded more clarity on purpose (KPIs for channels)

• Demanded more uniform comparisons (single dashboard)

• Led to investment (money and attention)• Led to further enhancement of successful

features

Has data had impact?

Open Media – Performance Improvement

Open Media – Performance Improvement

• Served management interests • Will it serve user interests? • Recommendation services

• Follow this ... try this

• Reputation/Credibility services• Follow me ... trust me

Where next with data?