impossibly thin. impeccably crafted
Post on 19-Mar-2022
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OVERVIEW
Not everyone gets to experience something so rare. The Samsung Series 9 features the world’s thinnest and most compact body you’ve seen before. Its uniformly flat design and innovative engineering craftsmanship really breaks the mould. Plus it’s got all of the cutting-edge technology you’ll ever need, like innovative Samsung Fast Solutions and SuperBright Plus screen.
Target
Luxurious & Stylish Design
Ultra thin & light, Easy to carry around
Fast boot & response, Higher work efficiency
Brand which represents premium image
Age: 30~44 years
Gender: Male (52%)
Mobile PC is: Predominant usage is professional
(Document, e-mail, etc), Frequent use at outdoor
Characteristics:
• Prestige & Professional
• Early Adaptor
Tend to purchase a design and a brand with a premium image , considering that a premium brand guarantees quality. Willing to pay extra for premium design
“Premium – Business Influencer”
VALUE PROPOSITION
Exquisite designby Craftsmanship
Smart UsabilityCutting-edgeTechnology
• World’s thinnest and most
compact
- Samsung tailor-made
engineering on super-slim
components (LCD, memory, fan)
• Never before seen design
- Refined aerodynamic shape
- A mineral matt-finished 100%
aluminum body (Single Shell Body)
• Auto-sensing screen & keyboard
- Automatically adjust to
provide optimum brightness
• Superior multi-touch Clickpad
- Enjoy better control
• Easy Settings
- Simply take control of your
notebook and optimize
performance
• Compact chassis, MaxScreen
- Get one extra inch of screen
• Batterylife Plus Technology
- Up to 10 hours (15”)
• Samsung Fast Solutions
- Fast Boot : 8.4sec (13”) / 9.1sec (15”)
- Fast Start : 1.4sec
• Super Bright and Anti-Reflective
Display
- HD+, 400nit, Anti-reflective
Impossibly Thin. Impeccably Crafted
COMMUNICATION CONCEPT
New Series 9 is well-matched product in terms of its premium design.
Evaluated to fulfill the consumers’ needs not only Premium Design
but also Improved Mobility and Perceived Performance.
Impossibly Thin. Impeccably Crafted(by Samsung’s engineering craftsmanship)
PRODUCT POSITIONING
MORE
PortabilityLESS
Portability
MORE
Productivity
LESS
Productivity
Macbook Air 13”
13”
EXTERIOR
Auto-sensing backlit keyboard
Multi-touch Clickpad
1.3M Camera Slim Bezel
Anti-reflected, auto-sensing screen
Wireless LAN Antenna
EXTERIOR
USB 2.0HP/Mic. ComboVGA (Dongle)
DC-In USB 3.0 Micro HDMI LAN (Dongle)
4-in-1 Card Slot Internal Mic.
13
inch
mo
de
l
World's thinnest* and most compact
It’s uniformly flat and only 12.9mm(13”) deep thanks to Samsung's engineering craftsmanship. Its super-slim components, like the LCD panel, fan and memory, are tailor-made just for the New Series 9. And an innovative single shell body enables them to be seamlessly and precisely built into the frame.
* 900X3C/3D: The thinnest among 13" notebooks, as of March 2012Customer Benefit
Never before seen design complements your own sense of style with an exclusive premium look
Exquisite design by Craftsmanship
12.9mm deep (13inch model)Refined aerodynamic design with matt-finished 100% aluminum body
Samsung Batterylife Plus Technology
You don't have to carry a power adapter for the Samsung Series 9. It delivers up to 10 hours* of power on a single charge. So you're always ready to go anywhere. And Samsung’s BatteryLife Plus technology extends the battery life up to 1,500 cycles / 3 years.
* Battery life based on MobileMark test scores that will vary based on configuration.
Customer Benefit
Up to 9 hours* of power on a single charge. (13inch model 9Hours) Battery keeps 70% of its original capacity for up to 1,500 charges
You don't have to carry a power adapter for the Samsung Series 9
Cutting-edge Technology
Anti-aging technology
1,000 Cycle 1,500 Cycle500 Cycle
2
Samsung Fast Solutions
Get more done and avoid wasted time and stress with a blazingly fast performance. Fast Boot technology means the Samsung Series 9 boots-up in just 8.4 seconds* while Fast Start ensures it wakes from sleep in 1.4 seconds.*
* Speed will vary depending on the configuration, applications used and wireless settings.
Customer Benefit
With Samsung's Fast Start technology and SSD you boot up within 10 seconds(*13inch model 8.4 sec, 15inch model 9.1 sec) An “instant on” within 2 seconds of pressing the power button.
Avoid wasted time and stress with a blazingly fast performance
Cutting-edge Technology
Fast Boot8.4 Sec*
Fast Start1.4 Sec
Super Bright and Anti-Reflective Display
Every photo, video, website and document looks stunning with the Samsung Series 9’s HD+ (1600 x 900) SuperBrightPlus screen. Your eyes will feel less tired with a 2x brighter screen and it’s also anti-reflective, so you can see everything clearly even outdoors in the sunshine. Plus its wide 170º viewing angle means that you see what’s on the screen from almost anywhere.
Customer Benefit
Colors : 16M colors
Resolution : High clarity HD+
Brightness : 400 nit
Surface Type : Anti-reflective
View Angle : 170º wide (13” model)
Even outdoors in the sunshine you can see everything clearly.
Cutting-edge Technology
16,700,000 Colors262,000 Colors 400nit200nit Anti-ReflectiveReflective
Auto-sensing screen & keyboard
With the Samsung Series 9 getting things done is easy – night and day. Its auto-sensing screen and backlit keyboard automatically adjust to the light conditions. So they always provide the optimum brightness for maximum comfort and ease of use, even in particularly dark or bright environments.
Customer Benefit
Illuminated backlit keyboardAutomatically adjust to the light conditions
Screen and backlit keyboard automatically adjust to provide optimum brightness for maximum comfort.
Smart Usability
Superior multi-touch clickpad
You can enjoy better control and fewer accidental palm movements using a large multi-touch clickpad. With a glass coating and image sensor it provides a stylish and convenient way to use your notebook. It supports various gestures (such as pinch, swipe, and rotate) with advanced 3D image sensing for sophisticated and intuitive navigation.
Customer Benefit
Enjoy better control and fewer accidental palm movements.
Smart Usability
It eliminates the need for traditional physical buttons and enables the entire ClickPad to act as the button that can be clicked fewer accidental palm movementsGlass coating surface & 3D image sensing technology maximizes touch feeling without malfunctions.
Display
11 % more contents than AirSlim bezel
1600 x 900 1440 x 900
Anti-reflective vs. Reflective type
Thick bezel
Usability
Connectivity for various external devices
HDMI (micro type) vs. Display port
VGA (dongle type) vs. N/A
LAN (dongle type) vs. N/A
Wired LAN VGA Port
Summary
Thinner than Air12.9mm vs. 17mm
Lighter than Air1.16kg vs. 1.35kg
More than Air
11% more contents (Higher resolution)
Versatile ports for external devices
Longer battery life (3years / 1,500 cycles)
Comparison Table
New Series9 13”(900X3C) MacBook Air-13
Design
LCD13.3” SuperBright+ 400nit
Anti-reflective HD+ (1600x900)
13.3” 380nit
Reflective WXGA+ (1440x900)
Dimension313.8 x 218.5 x 12.9 mm
(12.4” x 8.6” x 0.5”)
325 x 227 x 3~17 mm
(12.8” x 8.9” x 0.1~0.7”)
Weight 1.16kg (2.6lbs) 1.35kg (3lbs)
BatteryUp to 9 hours (44Wh Li-Polymer)
1,500 cycles
Up to 9 hours (50Wh Li-Polymer)
1,000 cycles
Port
1XUSB3.0, 1XUSB2.0, micro HDMI,
VGA(Dongle), LAN(dongle),
HP/MIC, 4-in-1
Thunderbolt, 2XUSB3.0,
HP, MIC, SD card
30 SEC. SALES TALK
Exquisite designby Craftsmanship
• World’s thinnest and most
compact
- 13” : 12.9mm, 1.16kg
• Never before seen design
- Refined aerodynamic shape
- A mineral matt-finished 100%
aluminum body
Smart Usability
• Auto-sensing screen & keyboard
- Automatically adjust to
provide optimum brightness
• Superior multi-touch clickpad
- Enjoy better control
• Easy one-click control
- Simply take control of your
notebook and optimize
performance
Cutting-edgeTechnology
• Compact chassis, MaxScreen
- Get +1 extra inch of screen(15”)
• Batterylife Plus Technology
- Up to 10 hours (15”)
• Samsung Fast Solutions
- Fast Boot : 8.4sec (13”)
9.1sec (15”)
- Fast Start : 1.4sec
• Clearer, brighter and wider screen
- HD+,400nit, Anti-reflective
Thinner, Lighter, More than Air
Fast Boot8.4 Sec*
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