in this report…pages.trackmaven.com/rs/251-lxf-778/images/tm_email_data... · 2014-08-21 · in...
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In this report…
I. Schedule
II. Subject Lines
III. Spamminess
IV. Inside the Email
Subject Line Length, Ratio of Upper Case Letters, ? & ! Usage
Day of Week and Time of Day Frequency
Image and Word Count
SpamAssassin Score and Use of Spammy Terms
WE ANALYZED
93,611 2,158 emails email lists
in over
I. Schedule
Frequency by Day of Week
Emails are mostly sent during the week with huge drops during the weekend. Thursday is the most popular day with 18.8% of emails sent then.
Frequency by Time of Day
The peak email frequency times are 11-12pm ET with 10.78% emails sent at those times; however, there also is a slight peak at 4-5pm ET during after business hours with 5.81% emails sent then.
II. Subject Lines
Subject Line Length
59% kept it short with 50 characters or less in the subject lines, but there are a few outliers who have more to say with 250 characters.
Ratio of Uppercase Letters
Unlike tweets, no one likes to be yelled at in their emails as over 50% had standard capitalization.
Use of Question Marks
Are marketers using question marks? Questions in subject lines are often said to perform better, but less than 5% of emails used them.
Use of Exclamation Points
82% of emails did not contain exclamation marks. Don’t sound so enthused…
III. Spamminess
Use of Spammy Terms
0.73% of emails contained the spam word “help,” 0.21% contained “reminder,” and .01% had “percent off.” Ultimately, marketers should go without “help” on this one.
SpamAssassin* Score
Your SpamAssassin Score should be below 5 and 99.3% of emails are.
*SpamAssassin is an Open Sourced Software Licensed under the Apache License 2.0
IV. Inside The Email
Word Count
Email marketers aren’t at a loss for words because most emails use over 400 or more words.
Image Count
Using images are common staples in emails and only 2.6% don’t follow those standards.
• Try sending emails on weekends
• Ask questions in your email subject lines
• Don’t use the word “help”
• Longer emails are common practice
• Email Marketers are doing the same things
Key FindingsConclusion
Email has remained a constant channel for
marketing for a long period. Marketers are
sending multiple emails to thousands of buyers
everyday; however, they are all doing the same
tactics over and over again.
!Majority of emails are longer, have more images
and are sent during the week. The standout factor
that holds all of these pieces of data together is
that majority of marketers are practicing the same
benchmarks. No outliers; nothing unique.
!Each marketing channel has an individual
set of benchmarks, yet, what has been shown
through email is that it’s a channel that remains
very stagnant and needs a refresh.
Conclusion + Key Findings
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