inbound bold talks: emily olson lafave

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The Art of Telling Someone Else’s

Story@emilyolso

n

STOPTelling the world about your

features.

STARTTelling the world how it connects to

somebody.

photo credit: @MattArmendariz

A TON

People SUCK at telling their own stories.

We want to be heard.We want to be validated.We want to matter.

1. Look for the story everywhere2. Find people in the middle3. Invest in visuals4. Pick a timely story

GIVE TO GET

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