inbound marketing for real estate agents

Mastering Inbound Marketing for Real Estate Agents

Curaytor.com/Inbound

What is Inbound Marketing?“Inbound marketing is advertising a company through blogs, podcasts, video,eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.

Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.”

source: wikipedia

What is Outbound Marketing?

“Buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered outbound marketing.”

source: wikipedia

What is Content Marketing?

“Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.

Content marketing is focused not on selling, but on simply communicating with customers and prospects. The idea is to inspire business and loyalty from buyers by delivering "consistent, ongoing valuable information."

source: wikipedia

Why Blog?

“82% of marketers who blog on a daily basis acquired a customer using their blog.” (57% when blogging monthly)

source: Hubspot

Why Blog?

source: Hubspot

Why SEO?

source: Hubspot

Why Social Media?

source: Hubspot

Why Email Marketing?

source: Hubspot

Why Inbound Marketing?

source: Hubspot

Inbound Marketing Cycle

source: Hubspot

Keyword Research and SEO

Curaytor.com/Inbound

Keyword Selection Tips

Finding Keywords for Now.

source: Google.com/adwords Keyword Tool

Finding Keywords for Later.

source: Google.com/Trends

Advanced SEO and Keyword Tools

Moz.comYoast.com MattCutts.com

source: SocialTriggers.com

Blog Writing Best Practices 1 of 2

Blog Writing Best Practices 2 of 2

source: SocialTriggers.com

Social Media Marketing

Curaytor.com/Inbound

The Golden Rule of Social Media

“How can I help you? Not buy my shit."

source: @GaryVee on #WaterCooler

Facebook, Facebook, Facebook

source: Facebook.com/Gifts

3 Facebook Inbound Marketing Ideas

Write on Walls Private Chat

Private Message

source: plus.google.com/102172299837276546696

Yes, Google+ Matters

source: Twitter.com/Search

Twitter is for Listening

source: Socialnomics.net

LinkedIn Works for Some Industries

Email Marketing

Curaytor.com/Inbound

Autoresponders are a must!3 step welcome campaign for new leads:

Monthly mass email campaign to all:vs.

source: Mailchimp.com and aweber.com

source: Mailchimp.com

Actionable Email Marketing Data

source: Contactually.com

Merge Codes Matter

Website Design

Curaytor.com/Inbound

source: Placester.com

Design, Conversion, Mobile Optimized

CRM and Analytics

Curaytor.com/Inbound

source: FollowUpBoss.com

3 Lead Follow Up Tips

1. Call them quickly. Make sure your leads are getting instant email, texts or calls. Treat like a 911 call. (BetterVoicemail.com/Curaytor)

2. Make sure they are in a system and everyone is clear exactly how all leads get treated.

3. Review what happens to your leads weekly. Did they all get called? All get emailed?

source: Contactually.com

Relevancy is Critical to CRM Success

4 Things a Great CRM Tells You

1. Who 2. When3. Why4. What

source: Google.com/Analytics

6 Google Analytics Key Metrics

1. Unique visitors2. Page views per visitor3. Time on site4. New versus returning visitors5. Traffic sources (direct, referral, search) 6. Keywords

*bonus tip: set up a custom dashboard

source: Mixpanel.com

Advanced Behavioral Analytics

Mastering Inbound Marketing for Real Estate Agents

Request a Demo: Curaytor.com/Inbound