inbound marketing in 30 slides

INBOUNDMARKETING

in 30 slides

GoSquared

What is inbound?

Why inbound?

How do I do inbound?

Why inbound?

WHY

The consumer has

CHANGED

Before Now

Buyer

Buying journey

Marketing playbook

Uniformed Well informed

Linear Crazy

Interruption, cold calls, ads

Content creation, thought leadership

What is inbound marketing?

WAT

vs.

vs.

Inbound Outbound

Look at the funnel.

Attract Convert Close Delight

Attract

SEO

BloggingTwitter

Facebook Instagram

Youtube

Pinterest

Attract Convert Close Delight

Convert

Calls to Action

A/B testing

Email opt-in

Progressive signup

Landing pages

Forms

Newsletter signup

Think about lead capture from day one

Attract Convert Close Delight

Close

Drip email campaigns

Encourage activation

Marketing automation

Great documentation

Nurture leads

Retargetting

Attract Convert Close Delight

Delight

Connect socially

Monitor usage

Customer success

Call your customers

Collect feedbackBest documentation

Track NPS

Attract Convert Close Delight

How to do inbound (in 60 seconds)

HOW

Who / what are you fighting for?

LEAD THEM

Your customer.

UNDERSTAND

What do they

READ?

Do they hang out?WHERE

What are their

PROBLEMS?

Produce

CONTENTthat

HELPSthem.

create a content schedule

WRITE

AMPLIFY

Track the funnel

Optimise the funnel

Optimise the funnel

10x more optimised

Beuncomfortablyopenwith metrics

Make people think.

LEADMake people act.

Just remember to

Want to track your marketing efforts in real-time?

Act now. Not tomorrow.

Learn more about GoSquared

The GoSquared Team

Inbound Marketing in 30 slides

You’ve been viewing

by

Images

https://www.flickr.com/photos/nlireland/9133713914/

http://littlevisuals.co/

http://unsplash.com/