independent fundraising events study findings...• oakville hospital foundation is a small to...

INDEPENDENT FUNDRAISING EVENTS STUDY FINDINGS

AGENDA

Current Trends in IFE

Insights to IFE Events

Oakville Hospital Foundation

Canadian Cancer Society

MS Society

Strategies and Tips for IFE Success

Survey responses from 132

organizations

66% with annual revenue in excess of

$1million

Segments

59% Health organizations

23% Children’s organizations

7 additional segments

Location

86% US

11% Canada

OPPORTUNITIES

• Minimizes work for the organization

• Donor satisfaction

• High participant donor retention

• Fundraising on par with endurance

events

• New donors, new $s

• Opportunity to grow into signature event

CHALLENGES

Control

CHALLENGES

• Control

• Brand

• Options

• Event guidelines

• Conveying your mission

• Customer service by differentiation

• Helping fundraisers be successful

DIY MODELS

• Participants fundraise how they wish

• Broad set of options within one program

Open Model

• Participants fundraise with a number of options

• Customized registration and fundraising pathways

Hub Model

• Participants fundraise with a specific event type

• Targeted registration and fundraising messaging

Campaign

DIY MODELS

FUNDRAISING

POTENTIAL

STRATEGIC GOALS

DonorEngagement

Revenue

WiderRecruitment

40% of Donors encourage family and friends to donate

27% actively fundraise for their favorite charity

* Nonprofit Donor Engagement Study

Organization

Development 62%

Events

19%

Marketing

6% Other

13%

STAFFING

76% Have at least 1 full time staff

SKILLS

OAKVILLE

HOSPITAL

FOUNDATION

DO-IT-YOURSELF

PERSONAL FUNDRAISING PAGES

OVERVIEW

• Oakville Hospital Foundation is a small to medium size

non-profit

• Major arteries of the foundation (15 staff members):

• Major Gifts

• Events

• Direct Mail

• Communications

• Surpassed $60 million campaign goal to fund the opening

day equipment needs of the new Oakville Trafalgar

Memorial Hospital (OTMH)

• In fiscal year 2014/2015 we raised $17.8 million for OTMH

PERSONAL PAGES

• Your brand, your website, your organization’s messaging

• Supporters into ambassadors

• User friendly setup process

• Staff support

• Readily accessible on the website

• Inspiration through social media

IN MEMORY

SPECIAL OCCASION

IN HONOUR

HIGHLIGHTS

• Oakville Hospital Foundation launched Personal Pages in Fall

2011 – raised more than $200,000

• More than 60 users have created tribute micro-site for a life

event or cause

• We received more than 1900 online gifts

DIY Fundraising at the MS Society of

Canada

BACKGROUND

Nationally branded program to support independent

fundraisers at the local, provincial and national level

Combining DIY Fundraising and Third Party

I Challenge MS officially launched in May 2015

PURPOSE 1

SUPPORT 3

DESIGN 2

LONG TERM 4

OVERVIEW

Bring Third Party & DIY under one

cohesive brand that is empowering,

exciting, and enabling.

PURPOSE

Canada has the highest rate of MS in the world. From coast to

coast, Canadians are taking up the challenge and doing

something about it. Host a dinner. Run a marathon. Climb a

mountain. Whether you do it by yourself, with your family, co-

workers, or community, you can help end MS.

How will you challenge MS?

Canada has the highest rate of MS in the world. From coast to

coast, Canadians are taking up the challenge and doing

something about it. Host a dinner. Run a marathon. Climb a

mountain. Whether you do it by yourself, with your family, co-

workers, or community, you can help end MS.

How will you challenge MS?

BEFORE I CHALLENGE MS

I CHALLENGE MS

Hub Style – based on key lifestyle, interest, and

demographic groups.

DESIGN

Targets:

• Lifestyle interest groups (e.g. fitness, adventure travel,

online)

• Companies, organizations, schools

• Lapsed and current MS Walk/MS Bike participants

looking for new ways to support

• Donors looking to be more actively involved

FUNDRAISING OPTIONS

Provide supporters with the tools they

needed to leverage their peer network

SUPPORT

Fundraising toolkit – available to all supporters

CUSTOM TOOLS & RESOURCES

Each campaign type comes with resources specifically

design for the program

All kits provide:

• Fundraising guide

• Tax receipt guidelines

• Budget templates

• Customizable poster

• Letter of spport

Social media Customizable invite Customizable poster

Sample customized resources

Steward fundraisers intentionally and

strategically, so they realize success

and become lifelong supporters of the

MS Society.

LONG-TERM

OBJECTIVE

WHAT CAN WE LEARN FROM

THESE IFE PIONEERS?

STRATEGIES FOR

DESIGNING AND IMPROVING

YOUR IFE PROGRAM

HOW IFE IS DIFFERENT THAN

SIGNATURE P2P

• Fundraisers are on their own schedule

• They’re fundraisers not participants

• It’s personal for both the fundraising and the project

IDENTIFY YOUR AUDIENCE

Who will participate in the program?

• Past participants of signature events?

• Those directly impacted by your cause

• Those supporting those impacted by your cause?

• Athletes / Sports Enthusiast

• Community & Business Leaders

• Companies

• Schools

• Churches

HOW WILL THEY PARTICIPATE

• Individual or Teams?

• What types of fundraising projects?

• Any seasonality?

• Why will they fundraise?

SCALING YOUR COACHING

Uses Social Media and

Mobile Tools

Event Planning

Sent Email Messages

Hits Fundraising Thresholds $100, $250, $500, $1000

Updated Fundraising Page

Receives a donation

Planning a Fundraising Project

SUPPORT THEIR FUNDRAISING

AND PROJECT

Fundraising Tips

Motivational Messaging

Toolkit Reminders

Examples of Other

Fundraisers

Thank you

KEY PERFORMANCE

INDICATORS

• # of Fundraisers

• # of Fundraisers Fundraising

• Average # of Donors

• Mean and Average Fundraising Total

• # of Repeat Fundraisers

• Fundraiser Source and Origins

• Types of Projects

CONTACT SPEAKERS

Donna Wilkins

donna@charitydynamics.com

@donnajwilkins

@charitydynamics

www.charitydynamics.com

Sue Dalos

SDalos@ONTARIO.CANCER.CA

http://convio.cancer.ca/site/TR?pg

=entry&fr_id=19672

Thadshiga Jayaseelan

TJAYASEELAN@haltonhealthcare.on.ca

@DreamersEvents

@OakvilleHF

http://www.oakvillehospitalfoundation.com/Ways-to-Give/Personal-Pages.aspx

Candice Hamel

Candice.Hamel@mssociety.ca

http://mssoc.convio.net/site/PageServer?pagename=ichallenge_whatisichallenge