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IndexfokusassessmentofNavarraLogisticSector(2015)

Enrique Díaz Moreno Associate Professor at Navarra Public University. MBA IESE. D.P.I ISA HEC.

Industrial Engineer. TCI member & mentor.

November 2016

2016CYTEDMadridWorkshop

SurveyGoals:

• Evaluate the competitive level of theTransport and Logistics Sector ofNavarra.

• Determine where the main gaps insectorial competitiveness are

• To agree with the stakeholders acompetitive strategy to raise thecompetitive level of the Sector.

CompetitivenessFactors

1. Thecompaniesofthesectororclustertakeadvantageofthetechnologicaladvancesandadaptthemtotheirneedsinabetterwaythanthesectorsthatcompetewithit.

2.TheorganizationsoftheSectororClusterpromotetheuseofthelatesttechnologyamongthecompanies.

3.Allthecompaniesofthesectororclustertechnologicallycontroltheirprocesses.

4.Allthecompaniesofthesectororclusterhavenewcomputerandmanagementsystemsavailable.

5.ThereisaperfectDigitalConnectionamongallofitsmembers.

GoodPracticesexample

Application of the Indexfokus methodology to the Navarre sector of logistics and freight transport

Participationintheevaluationprocess:

ü GuestExpert:189ü ExpertsContributors:74ü StakeholdersorStakeholders:

ü Operators,ü Chargers,ü AdministrationandSs.Publicü AcademyandConsultants

ü Subgroups:22ü Subgroupswith>5reviewers:10ü Visions:2.InternalandExternalü ScopeoftheActivity.

ü Nationalandinternational

Government and public

corporations

15

Operators25

freighters

15

Academy, Consultants

and Associations

26

Expertprofile:

ü CEOs,ü DepartmentalDirectors,Owners,ü SeniorOfficials,ü TechnicalOfficials,ü SpecializedConsultants,Professors,ü Universityteachers…

The vision of stakeholders:Market NavarraSector

IndexfokusIndices

HuecosdeCompetitividadDesventajascompetitivas

Lacompetitividadpercibidaporstakeholders

GeneralIndex

Competitiveness Indicesby InterestGroups

Zona Oscura o el “Hueco de la Competitividad” del Sector

IndexfokusChart

Dark Zone of Sectorial Competitiveness

HoleF8

TheCompetitivenessGapsofSectorFinance

Talent

R+D+

i

Training

Techno

logy

Labo

urm

arket

Diffe

rentiatio

n

Governance

Environement

Compexity

Results

Infrastructures

HolesperceivedbyAcademia,ConsultantsandAssociations

HolesperceivedbyOperators

HolesperceivedbyAcademy,ConsultantsandAssociations

Holesperceivedbyfreighters

Pathforimprovementineachcompetitivenessfactor

Governance Infrastructures Results

Training Talent Differentiation

Labormarket Finance Technology

Businesscomplexity R&D&IEco-socialenvironment

GeneralLessonsLearned

• Contarconlaopiniónde“expertos conocedores delclústerydelmercado”proporcionainformacióndeenormeimportancia paraformularlaestrategia competitiva delclúster.

• Comparethedifferentstakeholders' approachestocompetitiveness, facilitatemutualunderstanding, dialoguebetween theparties, andconsensus buildingplansandstrategies forthecluster.

• Havingtheopinionof"knowledgeable clustersandmarketexperts"provides informationofenormous importance informulatingthecluster'scompetitive strategy.

LessonslearnedthataffectResearch,Development,InnovationandtechnologyappliedtothesectorinNavarra.• SincetheGovernmentperspective,R&D&I,FinancingandDifferentiationarethebiggestproblems.

• TheshippersconsiderthattheyareR&D&Iandthemanagerialtalent• Academiaandconsultantsbelievethatthemajorproblemsarethemanageriallevelandthegovernanceofthesector.

• Theoperators,theprotagonistsofthesector,findtheproblemsintheFinancing,trainingandversatilityoftheworkersandinthemanagerialtalentexistinginthesector.

Thanks! www.businessfokus.com

www.indexfokus.com

Customeropinionaboutthesurvey