india’s first global marketplace for artisans un escap fdi network v1.pdflargest artisan...

India’s first global marketplace for artisans

Sep 2018

GoCoop Confidential

Global demand for artisanal products is growing rapidly

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Consumers are demanding ethical fashion.

# brands at Ethical Fashion Show in Berlin:

36 in 2013; 85 in 2014, 116 in 2015

Indian khadi sales grew 33% yoy to

$311 million in FY17

Expected to reach $776 million by FY19

In the US alone, the market for

handcrafted is $50 billion a year

Etsy crossed $3 bil in GMV in 2017 and

is estimated to have 2% of market share

Sources: IBEF, Ethical Fashion Forum, The Robin Report, Etsy Investor report

46% global consumers are willing to pay

more for socially-responsible products

and services

Production concentrated mostly in SE Asia

Philippines

IndonesiaMalaysia

Thailand

India

Vietnam

South Africa

Mozambique

KenyaTanzania

Ghana

Peru

Columbia

MexicoHaiti

80% of the world’s production

Laos

Supply concentrated in rural areasLarge fragmented population of

artisans and weavers

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And India has the largest number of artisans in the world

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• 1,000+ clusters

• 9 million+ skilled artisans & weavers

• $4.5 billion in handicrafts exports in FY15

Sources: Ministry of Textiles, Planning Commission, Dasra, FICCI

Yet, India is only 2% of the global market

• Artisans working with small or low capacities and

mostly in remote locations

• Weak market linkages with high levels of

intermediation; Fragmented market

• Inadequate inputs in terms of working capital / raw

materials

• Poor market information on demand, design and

technologies

The GoCoop Platform

Supply Chain

46 clusters, 300+ co-ops

Provide training, design / quality inputs

Field level services

End-to-end traceability

Marketplace

>30k products, 20000+ consumers, 100+ buyers

Omnichannel distribution: Ecommerce, offline events

& B2B partnerships

Brand

Launched at Feb ’18 LFW

Captures the complete value chain

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Organising highly fragmented craft supply chain

46

clusters

300+

Co-ops,

Suppliers

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48

115

195

248275

330

0

5

10

15

20

25

30

35

40

45

50

0

50

100

150

200

250

300

350

Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18

Co-ops/Producers (Sellers) Clusters

Cluster – Geographic region (usually a

group of villages) where the artisans are

performing the same craft

• APEX Co-ops > 10,000 artisans

• Primary co-ops ~150 artisans

• Master weavers ~20 artisans

80,000+

weavers &

artisans

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Empowering Weavers & Artisans through technology

Largest artisan marketplace in India

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4,000+

Enquiries

30,000+

Orders

80%

organic &

direct traffic

236% yoy

Growth

35

78 73

153 142

296266

306

0

50

100

150

200

250

300

350

16-17Q1

16-17Q2

16-17Q3

16-17Q4

17-18Q1

17-18Q2

17-18Q3

17-18Q4

Gross Sales (in Rs lacs)

Funding journey

Incorporated

2011-12

2013

Angel/Seed Round

Pre-Series A

2016

2018

Series A

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Kris GopalakrishnanPrathiti trust

First Company showcased by Google CEO at the digital unlocked launch

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Govt of India’s first national award for Handlooms marketing (eComm)

Highlights

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With hon’ble PM as part of Champions of Change Program

Thank you!

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