industrial design thesis

Colin BurrowsIndustrial Design Thesis ProjectGate 3: Concept ValidationOCAD University20101209

Dar Es Salaam

2.8 million people

70% living in unplanned settlements

ElectricityOnly 59% of people have access to

WasteNo Collection

94% use for cookingCharcoal

Estimated consumption in Dar Es Salaam is

28579 bags per day

The equivalent of 332 hectaresof forest per day

Charcoal producers operate illegally

& pay 0 taxes

Government losses more than

$10,950,000 per year

Improving the Marketability of the Biogas

Digester*

(*it turns Food Waste into Cooking

Fuel)

cost

desirability

Go fromhere

Tohere

Thesis Direction

Make itcheaper.

Make itmore

desirable.

Add Value.

Thesis Direction

Decreasing Cost

Howdo youmake it

cheaper?

• share the cost• decrease cost of materials & production• decrease cost of installation & transport• Increase the opportunity cost

Collapsible Structure

Lighter Materials

Increasing Desirability

Howdo youmake itmore

desirable?

• lower the cost• make it easier to use• make it seem safer• change the appearance and branding• have it create value & generate income

High TechStylish

Safe

Branded

Redesigned Digester

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester

Collapsible StructureBrand IdentityAttractive FinishInstructions & Warning LabelsImproved User InterfaceFactory Fittings

Redesigned Digester Experience

Redesigned Digester Experience

User cutsup food

first

Userdoesn't

Redesigned Digester Experience

User poursfood into

funnel

User putsfood inbasket

Redesigned Digester Experience

UserFlushes

Feed Pipe

User crankshandle

Redesigned Digester Experience

EmptyoverflowBucket

when full

Drip linerequires no

maintenance

cost

desirability

BiogasDigester

BiogasCo-Generator

Repositioning the Product

RedesignedBiogas

Digester AddValue

cost

desirability

BiogasDigester

BiogasCo-Generator

Repositioning the Product

RedesignedBiogas

Digester

Adding Value

Howdo you

add value?

• co-generate heat and electricity• lower electricity costs• generate carbon credits

A More Valuable End Product

= 1m biogas = 36000btu =32kg food(12 Apples)

10.5kWh(105 hrs of light)

Charcoal

$28Electricity

$50VS.Savings

per month

A More Valuable End Product

Cogenerating Heat + Electricity

Hot Air

Cool Air

Displacer

Fulcrum

Fly Wheel

Piston

Stirling Engine

Cogenerating Heat + Electricity

Cogenerating Heat + Electricity

Cook Stove

Gas LineGenerator

Electrical Connection

Electrical Connection

Cook Stove

Gas Line

AlternatorHeat Vents

Fly WheelPiston

Cogenerating Heat + Electricity

Electricity in Dar Es Salaam

Power company sellspay-as-you-go cards

through local vendors.

Customers activate themat home through their

power meter box.

Cook Stove User Experience

Cook Stove User Experience

The SystemPower Company

Subsidizes the costof the digester

to the consumer

The System

Biogas Digesterproduces clean burning fuel

from food waste

The System

users createselectricity

while cooking

The System

As they cookthe user refillsthe system &

extendsthe duration

of their power.

The SystemPower infrastructure

is used as a vaultto bank the power

The SystemPower Co

acts as broker,charging tosafely storethe power

- or –$383.25per year

Brokering electricity

What is the Business Opportunity?

10.5kWh =$1.05

(10% of 1/kWh)

Per Day

What is the Business Opportunity?Carbon Trading

What is the Business Opportunity?

$ $ $ $ $ $ $ $

Carbon Trading

What is the Business Opportunity?

$ $ $ $

$ $

$ $

Carbon Trading

1 tonne Carbon =1360 Digesters = 2040m Biogas = $53

What is the Business Opportunity?

- or -$523,045per year

- or -$385 ea

What is the Business Opportunity?

365tonnes Carbon =

per year

1360Digesters =

$1,825per year

5,212,200 kWh =per year

$521,220per year

Who Benefits and How?The Consumer• Reduces cost of digester• Reduces cost of waste removal• Provides clean cooking fuel• Extends duration of electricity

The Community

• Captures lost tax revenue• Improved health conditions• Cleaner more attractive city• improved access to electricity• reduced deforestation• reduced greenhouse gas

The Power Company

• Increases adoption of electricity• Gets people using more electricity• Creates a saleable commodity in the form of carbon offsets• Positions firm as an electricity broker• Reduces need to generate power

The Manufacturer• Outsources production• Concentrates on higher value activities, marketing & promotion• Partners with Power Co. • access to distribution network• Single B to B Client

Who Benefits and How?The Consumer• Reduces cost of digester• Reduces cost of waste removal• Provides clean cooking fuel• Extends duration of electricity

The Community

• Captures lost tax revenue• Improved health conditions• Cleaner more attractive city• improved access to electricity• reduced deforestation• reduced greenhouse gas

The Power Company

• Increases adoption of electricity• Gets people using more electricity• Creates a saleable commodity in the form of carbon offsets• Positions firm as an electricity broker• Reduces need to generate power

The Manufacturer• Outsources production• Concentrates on higher value activities, marketing & promotion• Partners with Power Co. • Access to distribution network• Single B to B Client

Who Benefits and How?The Consumer• Reduces cost of digester• Reduces cost of waste removal• Provides clean cooking fuel• Extends duration of electricity

The Community

• Captures lost tax revenue• Improved health conditions• Cleaner more attractive city• improved access to electricity• reduced deforestation• reduced greenhouse gas

The Power Company

• Increases adoption of electricity• Gets people using more electricity• Creates a saleable commodity in the form of carbon offsets• Positions firm as an electricity broker• Reduces need to generate power

The Manufacturer• Outsources production• Concentrates on higher value activities, marketing & promotion• Partners with Power Co. • access to distribution network• Single B to B Client

Who Benefits and How?The Consumer• Reduces cost of digester• Reduces cost of waste removal• Provides clean cooking fuel• Extends duration of electricity

The Community

• Captures lost tax revenue• Improved health conditions• Cleaner more attractive city• Improved access to electricity• Reduced deforestation• Reduced greenhouse gas

The Power Company

• Increases adoption of electricity• Gets people using more electricity• Creates a saleable commodity in the form of carbon offsets• Positions firm as an electricity broker• Reduces need to generate power

The Manufacturer• Outsources production• Concentrates on higher value activities, marketing & promotion• Partners with Power Co. • access to distribution network• Single B to B Client

Who Benefits and How?The Consumer• Reduces cost of digester• Reduces cost of waste removal• Provides clean cooking fuel• Extends duration of electricity

The Community

• Captures lost tax revenue• Improved health conditions• Cleaner more attractive city• Improved access to electricity• Reduced deforestation• Reduced greenhouse gas

The Power Company

• Increases adoption of electricity• Gets people using more electricity• Creates a saleable commodity in the form of carbon offsets• Positions firm as an electricity broker• Reduces need to generate power

The Manufacturer• Outsources production• Concentrates on higher value activities, marketing & promotion• Partners with Power Co. • access to distribution network• Single B to B ClientThank You