industry dive - slides from abm event

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ABM Executive Forum

Making the Case for Mobile as a Real Business: Will the Revenue Ever Match the Hype?Sean GriffeyCEO / Co-Founder

November, 2013

. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey

About Industry DiveA mobile focused Washington, DC based B2B media start-up

The only B2B company with 100% of its products

designed for first for mobile

. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey

Cross Platform Reach

This does not mean we are exclusively mobile

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Today’s Question

When will mobile bridge the revenue gap?

In truth, it doesn’t matter.

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Reality

This is the world we live in...

…and this is the business we are in now.

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History Repeats

Mobile transformation exactly mirrors the digital transformation of the last decade.

Vs.Digital:

Will the revenue ever match the hype?

Mobile:Will the revenue ever

match the hype?

2003 2013

Does your 2013 mobile strategy look like your 2003 digital one?

Media Conference Sessions

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Selling MobileTo truly win, mobile has to be at the center of your strategy.

You have to believe in the mobile future

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First Step: Think beyond appsMobile is everywhere and impacts all of your products.

Industry Dive Email Open Rates

Your mobile strategy can’t be an iPad tablet edition

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Focus on Education & ServiceIf you want to sell mobile, you have to be in the service business.

Before

After

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Training

Team needs to be credible.

Give them the tools they need to plot a new

course.

This means you have to invest in your team.

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B2C ModelsConsumer publications can serve as monetization guide

• In-feed ad units work great. Facebook and Twitter usage speeding adoption

• When selling mobile banners, sell across platforms

• Make sure landing pages mobile optimized

. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey

Look past B2C modelsLead Generation: B2B’s secret mobile weapon

The phone is a powerful discovery device – perfect

for lead generation.

. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey

Ask me anythingMedia business is about execution…not proprietary secrets

Contact Me:Sean Griffey Email: sean@industrydive.comTwitter: @seangriffeyLinkedIn: www.linkedin.com/in/seangriffey/

. © 2013 Industry Dive - Proprietary and ConfidentialTwitter: @seangriffey

Sean GriffeyCEO

sean@industrydive.comTwitter: @seangriffey

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