influencer solutions inc - georgetown domains...their fans to sign up for the free stubhub loyalty...

INFLUENCER SOLUTIONS INC

What We Specialize In

Digital Ads

Influencer Outreach

Social Media Content

Production

Email Marketing

Job 18-9823:StubHub Rewards

Media:

Social Post + Online Advertising

Objective:

Grow online sales by 2% in Q4 2019

Why are we doing this?:

To convince consumers that StubHub is the best website to purchase event tickets from, and to gain more users

by bringing their attention to the StubHub Beyond loyalty program.

Solution

● Hire influencers who will encourage their fans that StubHub is a secure, affordable option to buy tickets to events.

● Hire influencers who will encourage their fans to sign up for the free StubHub loyalty program membership

● Send influencers on brand trips and events such as Coachella, Comic Con, Vidcon, Gaming Conventions, Concerts, etc. and have them broadcast their StubHub experience to social media platforms such as Twitter, Instagram, TikTok, and YouTube

Problem

● Stubhub is in competition with other ticket retailers such as Ticketmaster, LiveNation, SeatGeek and more.

● StubHub is not known as the “safe” or “secure” option for ticket purchasing.

● Unlike SeatGeek, StubHub does not have an influencer program that will bring more engagement and consumers to the company.

● Rewards Program needs more publicity.

Target: Who are We Speaking to?

The target audience are single males and females ages 16-30. They’re in school, getting started with their careers, and spend a lot of their disposable income on entertainment.

● They have favorite musicians, gamers, athletes, and influencers who lead them to these events.

● They are heavy users of social media and utilize streaming platforms for their television/movie intake.

Within this group are 4 categories of event ticket shoppers:

● Concert Go-ers/Music Fans● Convention/Festival go-ers● Sports fans● Gamers

KEYBENEFITS

1. 1 point added to membership account for every $1 spent on tickets

2. Free VIP package giveaways/Chance to win Meet & Greets with every purchase

3. Ability to create free account

PROMISEShop with StubHub for an everlasting VIP experience

SUPPORT● StubHub understands that event go-ing can be pricy, so we are offering a

loyalty program that will provide our consumers benefits with their purchases.

● We will send their favorite influencers on brand trips to music festivals, sporting events, gaming events, concerts, etc. and have them document their experiences on their social media platforms to their millions of followers, while providing them with information about the loyalty program.

KEYCOPY POINTS

● “$1 = 1 point”● “Best Tickets, Best

Prices”● “Everyone gets VIP

treatment with StubHub”

● “Become a member with no fee!”

TONE + MANNERINTRODUCTORY

● The tone will be new, relatable, and give newcomers/current consumers sense of belonging to the StubHub experience.

● You will empathize with consumers, knowing that event-going can become pricy.

● Shopping with StubHub can be the solution to all event-going problems

MANDATORIES

● Horizontal + Purple StubHub logo PNG

● Include “my StubHub experience” or similar in titles or captions

● Include “clickbait” such as the event names, or highlights from the trip.