inge wallage communicatie congres nov 2011

Wordt het nog wat?

Inge WallageInternational Communications Director

• WeberShandwick – Den Haag• Motorola – London

• Prachtig code of conduct• Edelman – London

• Luister naar je ‘gut feeling’• Philips - Amsterdam• Burson-Marsteller – Den Haag

• Double digit growth• P&O Nedlloyd – London

• Statoil - Stavanger/Oslo

make a difference.

Global Greenpeace organisation

28 National Regional

Offices

Activities in 41 countries

2.8 million supporters

2000 employees worldwide

Thousands of global

volunteers

Core values

• Independence

• Non-violence

• Confrontation

• Solutions

Greenpeace Toxic Water Campaign

Winning in Style

03.11.2011

The Challenge

Shine a spotlight on the issue of toxic water pollution in order to convince international brands engaging with polluting suppliers to

eliminate all toxic chemicals from their supply chains and products

�

�

Provoking Interest – The teaser campaign…

Disruptive Tactics – The Mannequins

The Launch – Traditional tactics

The Launch – Traditional tactics

Record breaking coverage

Online Mobilization (Interactive)

Online Mobilization (Twitter)

Online Mobilization (H&M)

Targeted Blogger Outreach

Playing in their backyard

Offline Mobilization

Results

Focus on China

Landmark commitments from all four targeted brands

(and more to come…)

There is more still to come…

“We have won many victories, but we are losing the planet”……

Gus SpethPractice of Environmental Policy

Yale University

THINK OF ME AS EVIL?OPENING THE ETHICAL DEBATES IN ADVERTISING

Public Interest Research Centre (PIRC)

WWF-UK

oktober 2011