innovation and the threat of status quo by greg koerner, media bank

Innovation and the threat of status quo

The Chicago New Media Summit September 15, 2008

Greg KoernerChief Sales Officer

WIFM

WIFM?

Otto Frederick Rohwedder

5

“The Greatest Thing Since Sliced Bread”

“Xerox this, please.”

John Sweeney “Innovation at The Speed of Laughter”

A-11

TRUE OR FALSE?

“The Internet Is the First Medium Born Since

Cable Television!”

Cable TV!

(Nudity)

Akron, Ohio c. 1977

Ok, Smart guy…so help me innovate!

14

Inventory Management Cross-Media Metrics And Reports

15

Integrated Analytics Dashboard

Customized dashboard

User-defined “dashlets” to measure any metric

Dynamic cross channel and multi-media views

16

Educate and create value for your brand!

17

MBA|X™ Analysis Toolset: Comprehensive Reporting of KPIs and Actionable Analytics

Workflow &Internal Systems

On-Site Marketing

Outside Providers

Marketing

Holistic Media Analytics Portal

• Extract• Cleanse• Normalize• Model• Present

Data Process

Your content

A-11 (Everyone’s Eligible)

A1 A2 A3 A4 A5 A6

Your content

A-11 (All Are Eligible)

A1 A2 A3 A4 A5 A6

Portal

20

Client-Defined Cross-Media Metrics And Reports

“When you get stuck, go to the store. The Customer has all the answers”

WIFM