innovation is stupid
Post on 11-Jul-2015
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innovation is stupid
needs
everybody
belong
belong
everybodybelong
safety
avoid fear
Charles H. Duell, Commissioner, U.S. Patent office, 1899
Everything that can be invented has been invented
Seth Godin, The Purple Cow 2002
Almost everything we can realistically imagine that we need has been invented
Seth Godin, The Purple Cow 2002
Almost everything we can realistically imagine that we needhas been invented
needs
needs
wants
needs
wants
desires
needs
needs products
wants
wants
wants
wantsservices
desires
experiences desires
how?technology & timing
needs
1876
1957
wants1983
1770
1821
1920
2009
how?technology & timing
thermometersetcetcetcetcetcetc
desiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesiresdesires
desires
desires
desires
desires
desires
technology
technology
technology
technologytechnology
innovation is stupid
safe
safe
safe
safe
safe
risk
risk
risk
risk
risk
the market
PR
ICE
traditional
players
substitutes/
non-users
traditional
players
low cost
entrants
traditional
players
low cost
entrants
traditional
players
low cost
entrants
safe
safe
safe
safe
safe
risky
risky
risky
risky
risky
=
safe
safe
safe
risky
risky
risky
risky
risky
safe
safe
==
safemeh
riskyyay
different
new
risky
Peter Drucker
efficiency is doing things righteffectiveness is doing the right things
BE BRAVE
PROGRESS
creativity
spontaneity
problem solvingacceptance of facts
Maslow, Heirarchy of Needs, 1943
avoid fearsafety
belongrespect
progress
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