innovation is stupid

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Post on 11-Jul-2015

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innovation is stupid

innovation is stupidneeds

everybody

belong

belong

everybody

belong

safety

avoid fear

Charles H. Duell, Commissioner, U.S. Patent office, 1899Everything that can be invented has been invented

Seth Godin, The Purple Cow 2002Almost everything we can realistically imagine that we need has been invented

Seth Godin, The Purple Cow 2002Almost everything we can realistically imagine that we need has been invented

needs

needswants

needswantsdesires

needs

needs products

wants

wants

wants

wantsservices

desires

experiences desireshow?technology & timing

needs

1876

1957

wants

1983

1770

1821

1920

2009

how?technology & timing

minitiarisationelectronicsi.c.sbatteriesLCDsembedded memoryvalvesthermometersetcetcetcetcetcetc

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires

desires desires desires desires desirestechnologytechnology technology technology technology35innovation is stupidK P IK P IK P Isafe safe safe safe safe

riskrisk riskrisk risk

the market

PRICEtraditional players

substitutes/non-userstraditional players

low cost entrants41traditional players

low cost entrants42traditional players

low cost entrants43safe safe safe safe saferiskyrisky riskyrisky risky=safe safe safe risky risky

riskyrisky riskysafe safe= =safe meh

risky yay

differentnewrisky

Peter Druckerefficiency is doing things righteffectiveness is doing the right things

BE BRAVEPROGRESScreativityspontaneityproblem solvingacceptance of facts

Maslow, Heirarchy of Needs, 1943avoid fearsafetybelongrespectprogress