innovation teaser - creativity

demo-driveninnovation

demodriven.com

innovation?

innovation?(describing the problem is essential for finding a solution)

innovation?

innovationis for creative people

innovationis for creative people

innovationis for smart people

innovationis for smart people

innovationis for you

innovation =reshapingthe status quo

the status quo?

the status quo?the existing state of affairs

let’s look at an example

apple treesexistsince millennia

people stood belowapple treessince millennia

apples have fallenfrom apple treessince millennia

people haveseen apples fallsince millennia

and all peoplethoughtsince millennia...

yummy!

until one mansaw it differently

F = m a.

the status quo?the existing state of affairs

the sum of your assumptions

the status quo?the existing state of affairs

innovation =reshapingyour assumptions

your assumptionsare your main enemies

deal withyour assumptions

fightyour assumptions

learn to fightyour assumptions

challenge

challengethe status quo

challengeyour assumptions

challengeas a habit

challengecontinuously

challenge

challengedesign

designa solution

designa technicalsolution

design,but don’toverdo it

designarounda story

challengedesign

challengedesign

present

how to spot whenyour assumptionsare wrong?

exposeyour assumptions

presentyour assumptions

present

• presenting• is not• bullet• pointing

presentingisnot evenslide showing

presentingisstorytelling

presenta message

a good story hasa message

a good story hasone message

a good ad hasone message

a good movie hasone message

a good book hasone message

a good phd hasone message, too

a good phd hasone message, too

(it’s called a thesis)

one message

one messagemakes youfocus

one messagemakes youchoose

one messagemakes youdesign

one messagemakes youdesign

(it truly does)

findone message

presentone message

challengedesign

present

challengedesign

presentdemo

a demomakesyour storyengaging

a demomakesyour storyexecutable

a demomakesyour storytangible

a demoalso validatesyour story

a demoalso validatesyour assumptions

content formreal

valuenecessaryevil

content formreal

valuenecessaryevil

content form

content might be your goal, butyou cannot even think without form

content form

content and form go together

content form

form is more than marketing

content form

form is a design tool

challengedesigndemo

challengedesigndemolisten

feedbackis the mostpreciousgift

feedbackis the mostfragilegift

don’t fightfeedback

don’t fightfeedbackeven whenit’s negative

don’t fightfeedbackespecially whenit’s negative

it’s hardespecially whenit’s negative

but,it’s importantespecially whenit’s negative

listen tofeedbackespecially whenit’s negative

challengedesigndemolisten

enable

established

established

disr

uptiv

e

established

disr

uptiv

e

established

the innovator’s dilemmaclayton christensen

disr

uptiv

e

established

the innovator’s dilemmaapplies to how you invest innew ideas, too

disr

uptiv

e

established

the innovator’s dilemmaapplies to how you invest innew points of view

disr

uptiv

e

established

the innovator’s dilemmaapplies to how you choosenew points of view

disr

uptiv

e

established

the innovator’s dilemmaapplies to how you pursuenew points of view

innovation requiresreshuffling

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innovation requiresreshuffling

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15

reshuffling requirestime

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reshuffling requiresenergy

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reshuffling requireseffort you cannot anticipate

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slack is essentialtom de marco

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you can’t manageinnovation

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and overtimewon’t help either

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you can onlyenable it

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slack is essential

challengedesigndemolisten

enable

innovation isnot a selfish game

innovation isa multiplayer game

give back

give feedback

give feedbackto uncoversomeone else’swrong assumptions

give feedbackto practiceother points of view

challengedesigndemolisten

enable

innovation?

innovation =reshapingyour assumptions

innovationis for you

demo-driveninnovation

challengedesigndemolisten

enable

demodriven.com

Tudor Gîrbawww.tudorgirba.com

www.creativecommons.org/licenses/by-nc-sa/3.0/