innovation unpacked

UNPACKED

Team Satori Labsatorilab.org

@TheSatoriLab

Jo Carter

@Jo_Carter64

Esko Reinikainen

@reinikainen

Low tech social networkPicture (Avatar) Likes

Interests, sports, food, behaviours, people etc etc

Links

Tags

(Who are you? What are you interested in?)

Dislikes

Pet hates, food, sport, behaviours etc etc

Download Zone

● Insight Moment

● Change Moment

● Action

Some new concepts

Black Swan EventDesign ThinkingAgile DevelopmentCo productionEthnography

Peer EconomyCrowdsourcingCircular EconomyTime BankingTriple Context

Learning Organisations

Systems ThinkingP

erso

nal M

aste

ry

Men

tal M

odel

s

Team

Lea

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g

Sha

red

Vis

ion

Innovation definitions

“The successful embodiment of a useful idea into the marketplace.” - MIT

“Innovation is the process of idea management.” - Tim Kastelle

Innovation Categories

● Incremental Innovation

● Radical Innovation

● Disruptive Innovation

● Open Innovation

Innovation Categories

● Incremental Innovation

● Radical Innovation

● Disruptive Innovation

● Open Innovation

Radical Innovation

Step change in value creation

Often characterised by ‘J’ curves

‘Moonshots’

Perspective Shift

Hyperloop

An illustration of how the Minibuilders would fabricate structures from the ground up. IAAC

Your next house could be 3D printed

Disruptive Innovation

Creates an entirely new market category

or

Destroys an existing market category and

replaces it with something new

Open Innovation

Outside in, Inside Out

Challenge Model

Break

Principles

Define the problemNon linearReduce time of feedback loopsEmbrace diversityIterationUser testingPrototyping

Innovation is a process

Problem Space Ideation Space Solution Space

Problem Space Ideation Space Solution Space

A well understood and clearly defined problem or opportunity

Goa

ls

An idea or set of ideas to develop and test

Demonstration that the idea works or evidence to support a reworking of the idea

Clarity about what warrants implementation and funding

An implemented and sustainable innovation

Problem Space

Problem Statements….?

Responding to external (political/legal) changes in our operating

environment

Developing IT systems to cope with social media / changing customer

habits & expectations

Adapting or changing our core product (homes to let)

Creating a positive image of our sector and customers

The problem is that…..1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit)

2. our IT system can't deal with changing customer habits and expectations

3. our product is losing its appeal, and this is compounded by legislative changes

4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers

5 Why’sFinding the underlying root causes

5 Why’sWHY is [old problem statement]?

BECAUSE [new problem statement]!

x5

Collaborative Questioning

Group Exercise

Lunch

Ideation Space

MIT

Innovation Drill

Ideation

Individual pursuitLook from multiple perspectivesDefer judgementChallenge assumptionsLook for the next right answer

Ideation ExerciseWrite down as many ideas as you can think of for how to reduce piracy.

http://upload.wikimedia.org/wikipedia/commons/5/52/Container_ship_MV_Maersk_Alabama.jpg

Problem to ideate solutions forCategory CategoryCategoryCategoryCategory

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

PiracyAt Sea PoliticalMusicBranded

GoodsMovies

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

IdeaIdeaIdeaIdeaIdeaIdeaIdeaIdea

The problem is that…..1. not all our customers are able to cope with Welfare Reforms (esp. Universal Credit)

2. our IT system can't deal with changing customer habits and expectations

3. our product is losing its appeal, and this is compounded by legislative changes

4. our image and worth (as a sector) is being devalued by those who wish to demonise our customers

SCAMPERSubstituteCombineAdaptModifyPut (to other uses)EliminateRemove (or reduce)

Innovation Killers

Our focus on short-term results drives

out ideas that take longer to mature

Innovation Killers

Fear of cannibalizing current business

prevents investment in new areas

Innovation Killers

Most of our resources are devoted to

day-to-day business so that few remain

for innovative prospects

Innovation Killers

Innovation is someone else’s job and

not part of everyone’s responsibilities

Innovation Killers

Our efficiency focus eliminates free time

for fresh thinking

Innovation Killers

We do not have a standard process to

nurture the development of new ideas

Innovation Killers

Incentives are geared towards

maximizing today’s business and

reducing risk

Innovation Killers

Managers are not trained to be

innovation leaders

Innovation Killers

Managers immediately look for flaws in

new ideas rather than tease out their

potential

Innovation Killers

We look at opportunities through

internal lenses rather than starting with

customers’ needs and problems

Break

Solution Space

Agile vs Waterfall

WaterfallPolicy

Action Plan

Resource Allocation

Implementation

Evaluation

WaterfallPolicy

Action Plan

Resource Allocation

Implementation

Evaluation

First point of contact with customer

Iterative LoopBuild

Plan

Evaluate

TestInput Outcome

Double Diamond

Double Diamond

Discover DeliverDevelopDefine

Customer Journey

http://thisisservicedesignthinking.com/

Business model canvas

http://www.businessmodelgeneration.com/canvas

Exercise

Rapid Prototyping

Phase Understanding problems and opportunities

Generating Ideas Developing and testing Ideas

Building the case

Delivering and implementing

Growing and scaling

Changing systems

Activities Horizon scanning

Evidence scanning

Ethnography

Insight generation

Systems mapping

Foresight

Creativity methods

Design tools

Crowdsourcing

Awards and rewards

Challenge prizes

Rapid prototyping

Service, product or process design

Co-design

Light-touch evaluation

Cost-benefit modelling

Randomised control trials

Market sizing, development and testing

Business case analysis

Identifying cashable savings

Policy design

Programme design

Business modelling

Organisational Design

Service transformation

Commissioning / decommissioning

Business or organisational growth

Franchising

Licensing

Legislation

Spreading ideas

Transferring practice

Trading

Building networks

Calibrating Markets

Changing behaviour

Changing laws and regulations

Understanding interaction of technologies

Changing national policy

Goal A well understood and clearly defined problem or opportunity

An idea or set of ideas to develop and test

Demonstration that the idea works or evidence to support a reworking of the idea

Clarity about what warrants implementation and funding

An implemented and sustainable innovation

Innovation or impact at scale

A transformation in the way we do things

Front end of innovation Back end of innovation

Adapted from a Nesta model - nesta.org.uk

Download Zone

● Insight Moment

● Change Moment

● Actions

Interested in more?..... satorilab.org

@TheSatoriLab

Jo Carter

@Jo_Carter64

Esko Reinikainen

@reinikainen