innovative business solutions - can digital disruption save lives by brodie desimone

DESING AND TECH GO DIGITAL

October 29th & 30th

Digital Disruptors “B-side”

Innovative Business Solutions

Brodie DesimoneChief Technology StrategistMicrosoftBrodieD@microsoft.com @BrodieDesimone

Can Digital Disruption save lives?

Forms of Digital Disruption

New Entrant Existing Existing

Customer Centric

Business Centric

It is not just about making it mobile or putting it in the cloud – It is about business models

Case Study – Medical ImagingYou’re a software company that make medical imaging software.How it is done today:• Image is captured and stored in software

system locally• Two radiologists examine the image• Results are sent back to the oncologist

How can Digital Disruption be used here?

What ifWhat could we do if…

• All the medical images were stored in the cloud?• If we could follow the treatments? • We could know the outcomes?

What would it mean if…• Identify potential cancers in near real-time?• Statistically identify treatment options with highest likelihood

of success?• Researches can find anomalies that effect outcomes?

How would you do this?• Cloud computing • Machine Learning Medical Imaging Analytics

What is the new business model?

Results• Increased market share•New revenue channels•More lives saved• Lowering the costs of healthcare

Thank you!