innovative marketing with adam broitman of circ.us

Marketing Innovation

Circ.us...

tells stories through participation

and innovation.

What is Innovation?

Why Is Innovation Important For Marketers?

How to Incorporate Innovative Thinking into Your Marketing?

Innovation is creativity with a job to do

-John Emmerling

“I think my job is done here”

Why bother?

40% of the major corporations that existed in America in 1975

no longer exist today*

*Winning At New Products, Robert G. Cooper

“Don’t blame me, I am in the

marketingdepartment”

iCO@Circ.us

adding market value through innovation

iCO@Circ.us Stage One Needs Based Assessment

iCO@Circ.us Stage Two Storytelling

“The universe is made of stories, not of atoms.” - Muriel Rukeyser

iCO@Circ.us Stage Three Preparation

iCO@Circ.us Stage Four Opportunity Evaluation

Example 1 Dunkin Run

Example 2 Fiat Eco Drive

Talk is Cheap

Yes, there are alternatives

to innovation.

“I can't understand why people are frightened of new ideas. I'm frightened of the old ones.”

-John Cage

@adambroitmanadam@circ.us

Thank You