inside china - umtri · • changan is the very first chinese brand to produce and sell over one...

Inside China2017.11.08

Changan US R&D Center, Inc.Michael AndrewsIntelligent and Connected VehiclesHMI Team LeadMAndrews@ChanganUS.com

1 About Changan 2

3 4

The Changan Brand

Products Global R&D Network

Table of Contents

“Chang” stands for “long” and “forever”“An” stands for “safe” and “reliable”

1.1 Introduction

• 1862: Engineering company founded in Shanghai• 1984: First passenger car produced• 2009: Changan brand introduced• 2011: US R&D Center established

• 90,000 employees• 2.95 million vehicles produced annually

1.2 History

• Changan is the very first Chinese brand to produce and sell over one million passenger vehicles in a single year

• CS75 was the first vehicle ever to earn C-NCAP’s 5-star rating

• Changan vehicles are now available in over 60 countries worldwide

1.3 Milestones

Changan-MazdaApril 2005

Changan-FordApril 2001

CA-PSAApril 2010

Changan-SuzukiMay 1993

1.4 Manufacturing Joint Ventures

Chana

Commercial Trucks & Vans

Changan

Cars, SUVs and MPVs

2.0 Our own brands

Source: WardsAuto InfoBank, Summer 2017Changan cars & trucks (including Chana) 2016 full-year sales

#14

2.1 Changan is #14 worldwide in units sold

Dynamic Vitality

2.2 Raeton CC

32 automotive-related plants including 14 vehicle assembly plants and 3 engine plants

2.3 Manufacturing

2.4 Manufacturing Locations

Wards Automotive June 2017 China Sales Report

2.5 China Light Vehicle Sales (YTD June 2017)

Domestic41% Foreign

59%

Car & Light Truck Sales12,599,037 units

Car Sales6,221,270 units

Domestic26%

Foreign74%

Light Truck Sales6,377,767 units

Domestic56%

Foreign44%

2.6 Chinese Domestic Brand Sales (Car & Light Truck), YTD June 2017

Wards Automotive June 2017 China Sales Report** JV (Joint Venture) sales not included in totals

871,784

550,191 522,878 460,743313,234 309,673 271,980 199,650 183,637 176,555 102,375

2.7 Chinese Domestic Brand Sales (YTD June 2017)

Wards Automotive June 2017 China Sales Report** JV (Joint Venture) sales not included in totals

489,954

250,878171,611 141,224 127,504 115,618 87,473 43,829 32,727 30,161 5,789

Geely GAC SAIC Chery BYD Changan Dongfeng FAW Brillance BAIC Great Wall

756,166

454,954 435,405283,073

143,828 130,75660,237 58,795 58,546 56,133 28,039

Changan Great Wall Dongfeng BAIC Brillance Chery Geely GAC FAW BYD SAIC

Car Sales

Light Truck Sales

• Innovation, Safety, Quality & Design

• Thirty seven percent of new Changan brand buyers previously owned a JV branded vehicle.

• The Changan brand has been the No.1 selling domestic Chinese brand for the past ten years.

2.8 Why Changan?

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2013 2014 2015 2016 YTD AUG 2017

Cars Light Trucks Commercial Vehicles

54%

40%

6%

53%

42%

5%

49%47%

4%

47%49%

4%

47% 47%

6%

Wards Automotive December YTD 2013, 2014, 2015 & 2016 China Sales ReportsWards Automotive August YTD 2017 China Sales Report

2.9 China Vehicle Sales by Type

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

2013 2014 2015 2016 YTD AUG 2017

Changan Cars Changan Light Trucks Changan Commercial Vehicles

23%

77%

0%

23%

77%

0%

22%

78%

0%

19%

81%

0%13%

87%

0%

Wards Automotive December YTD 2013, 2014, 2015 & 2016 China Sales ReportsWards Automotive August YTD 2017 China Sales Report

Changan Vehicle Sales by Type2.10

CS Series SUVs3.1

CS15August 2016

CS75April 2014

CS35October 2012

“…the Changan CS55 is in fact a worthy competitor to many cars costing twice the price”Auto Express, September 2017

4.1 Global R&D Network

• Opened in January 2011• First R&D center established in Michigan by a Chinese OEM• 52% of the team has 20-30+ years of experience

4.2 US R&D Center - Plymouth, MI

4.3 Why Michigan?

• Metro Detroit – World’s Auto City, Culture, Resources• US Big 3 HQs (GM, Ford, FCA)• World Tech Centers (Toyota, Nissan, Hyundai, …) • International Tier-1 HQs (Delphi, Visteon, ZF, …) • North American Int. Auto Show (100+ years, Prestige, Trends) • Technical Expos & Exhibits (Testing, Dynamics, … ) • Engineering Talent (300k+: all disciplines, skill sets) • Auto Service Firms (300+: Design, Analysis, Testing) • Special Auto Facilities

4.4 Chassis Design and Development

• Global collaboration• Vehicle chassis platforms• Sub-systems and parts• Integration• Testing• Tuning

4.5 Intelligent Vehicle Development

• Automated Parking Assist• ACC• V2V & V2X• Autonomous Vehicle

• Sensing• Controls• AI• HMI• Telematics

• Collaboration with Plug & Play in Sunnyvale, CA

• Office established in November 2016• Access to startup companies offering new

technologies• Rapidly prototype and evaluate offerings

4.6 Innovation

“Changan Automobile will continue to invest 5% of annual sales income into research and development with a focus on intelligent vehicles”

GlobalChangan.comChanganUSA.com

“By 2025, Changan vows to cease selling petrol vehicles, instead solely focusing on electric models. Changan will invest more than 100 billion yuan in the automotive industry and its supply chain to vigorously promote the rapid implementation of new energy”

4.7 Into the Future