inside-out branding: branding isn't everything, but everything is branding

Inside-Out Branding

Branding Isn’t Everything… But Everything is Branding.

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

THIS IS MOST BRANDS.

INCLUDING YOURS.

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

MADE UP OF MANY TOUCHPOINTS

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

PRODUCT FUNCTIONALITY /UTILITY / DELIGHT

Online UX

Product Design

Primary Feature

Billing

Online Help

Customer Support

DistributionPricing

Packaging

Core Function

Ads

Ease of Use

OVERALL CUSTOMER EXPERIENCE

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

! !!

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

NOW…WHAT’S YOUR BRAND?

(c) 2015 London, Ink LLC bob@londonink.com 240-994-7644

PRODUCT FUNCTIONALITY /UTILITY / DELIGHT

OVERALL CUSTOMER EXPERIENCE