instagram marketing for ecommerce webinar

Post on 18-Jan-2017

150 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Instagram Marketingfor eCommerce

Elliot ThomasExperienced InstagramMarketee’r

My Instagram Milestones To Date

Founded (Fuzmo) - www.fuzmo.comAssisted in building Instagram accounts

to over 4m followers

Founded (Skippr) - www.getskippr.comInstagram Marketing Suite

Quick Overview

· Instagram Feed & Your Store· Customer Generated Content & Quick Wins for Retail Stores· Building Mailing Lists from Instagram· Instagram Ambassadors· The New Instagram Feed· #Hashtag To Success· Using Tools To Measure Success

Instagram & Your Store

Customer Generated Content

Product Images (Black Milk Clothing)

Quick Wins For Retail

The dressing room selfie!(Urban Outfitters)

Building Mailing Lists From Instagram

Using one simple competition...E-Mail Instagram@YourBrand.com to WIN!

Instagram Ambassadors

@barkbox - leading the way!

The New Instagram Feed

Facebook Style FeedDouble Tap to WIN CompetitionBuild Relationships!Earn EngagementGrow respectively

#Hashtag to SUCCESS!

Example Account Theme: Fashion

Target 1) Mens Clothing#mensstyle #mensfashionpost #mensweardaily

#mensfashionreview #menslook #trendyman #stylishinstaman #mensclothing #fashionableman

Target 2) Womens Clothing#womensclothing #fashionstatement #fashionaddicts #newtop #bestdress #fashionjunkie #beenshopping

#newclothes #fashionablegirl

Target 3) Street Style#streetstyle #fashionstreet #streetinspiration

#coolhunting #walkingfashion #streeticon #pavementstyle #walkingstyle #streetshoes

Target 4) Summer Season#summertimeshine #summerdays

#summerweatherdress #summerholidayclothes #bikinicladgirl #sunshinestyle #smokinghotstyle

#newseasonstyle

Target 5) ‘Get the look’#getthelook #fashionstatement #trendsetter

#fashionjunkie #fashionaddicts #fashionforward #stylebrowsing #newfashion #fitforme

Target 6) Runway Fashion#runwayfashion #runwayshow #fashionshow

#catwalk #fashionindustry #fashionstylist #fashionmagazine #fashionweek #fashionicon

Target 7) Outfit of the day#outfitpost #outfit #todaysoutfit #styleoftheday

#outfitinspiration #stylegram #styleblogger #whatiwore #fashioninspo

Target 8) As seen on me#asseenonme #mycatwalk #fashionable

#myfashionsense #whatiwear #myhotclothes #iboughtandwore #betteronme #fitfortoday

Target 9) Accessories#fashionjewelry #accessory #jewelry #bracelet #earrings #accessories #wearwiththis #newbag

#clutch

Target 1 Target 2 Target 3

Target 4 Target 5 Target 6

Target 7 Target 8 Target 9

KPI’s & Success Measurement

Here’s what you should be measuring:· Followers: Week on Week Growth

· Engagement: Likes & Comments Growth· Your Engagement % From Followers

· Competitors Engagement % From Followers· Peak Posting Times

Thanks for listening!Questions?

Contact Elliot

elliot@getskippr.com

Exclusive 30% Skippr Discountusing code: weloveveeqo16

www.getskippr.com

top related