instagram statistics you should know

you should knowstatistics

500.000.000500.000.000500.000.000500.000.000Monthly active users

15 %15 %15 %15 %

Instagram annual growth rate

28 %28 %28 %28 %

Internet users that use Instagram

55 %55 %55 %55 %

In the age group 18 – 29 yrs Instagram is far more popular

50 %50 %50 %50 %

Teens between 13 – 17 yrs that use Instagram is over

59 %59 %59 %59 %

Percentage of daily users on Instagram

In some industries the follower growth rates in

Instagram are outstanding

BeautyBeautyBeautyBeauty ApparelApparelApparelApparelBig boxBig boxBig boxBig box

ElectronicsElectronicsElectronicsElectronicsHome goodsHome goodsHome goodsHome goods

+132 % +209 % +417 %

+274 % +155 %

80 %80 %80 %80 %

Instagram users from outside the US make

A photo of model Kendall Jenner on Instagram is the

most popular ever

Over 3,5 millionOver 3,5 millionOver 3,5 millionOver 3,5 million

Selena gomezSelena gomezSelena gomezSelena gomez

Person that have the most prominent account right now

50 %50 %50 %50 %

Comments are posted within the first six hours after a photo was posted

8 %8 %8 %8 %

Approximately fake instagram accounts

29,9 %29,9 %29,9 %29,9 %

Instagram accounts that are innactive

10 x10 x10 x10 x

Engagements with brands higher than on the

Facebook

one third

Instagram users that have used their mobile to purchase product online

50 %50 %50 %50 %

Instagrammers which Instagrammers which Instagrammers which Instagrammers which follow brands they likefollow brands they likefollow brands they likefollow brands they like

79 %79 %79 %79 %

Posts with a location see more engagement

31 %31 %31 %31 %

B2C marketers name Instagram “very important”as a marketing channel

38 %38 %38 %38 %

Photos with faces are likely to get likes more than photos

without faces

Most instagrammed food

pizzapizzapizzapizza

ThatThatThatThat’’’’s all folks.s all folks.s all folks.s all folks.