integrated vs interactive marketing communications
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What does the “i” stand for?
Integrated
Marketing
Communications
and Interactive
Marketing
Communications
definedJune 12, 2013
Lindsey Fair
Download slides (with notes) at www.lindseyfair.ca
Integrated Marketing Communications
The coordination of various forms of marketing communications into a unified program that maximizes impact on consumers and other types of customers.
Integrated looks like this..
Why Integration? 7 reasons..
The main reason? Because of this.
Interactive Marketing Communications
monologue vs dialogue
integrated media
interactive messaging
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