integrating crowdsourcing with traditional in-person events

Integrating Crowdsourcing with

Traditional In-Person Events

How this webinar works

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Who is FirstGiving

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Easy, tested, and secure transaction processes for the

donor

Peer-to-Peer Fundraising Pages

and Event Registrations Online Direct Donations

© 2011 Vivanista Inc.

About the Presenter

•Founder of

•Nonprofit Fundraising Consultant

•Volunteer Fundraiser

•Background:

•Technical Marketing

•Conference Management

Layne Gray

What You’ll Learn

• In-person fundraising event

categories

• Types of events most appropriate for

crowdsourcing

• Steps to creating a successful event

incorporating crowdsourcing

© 2011 Vivanista Inc.

Fundraising Event Goals

Event Goals

© 2012 Vivanista Inc.

Raise money

Create buzz

Promote organization

Attract volunteers

Build a Community

Generate

growth-

oriented

annuity

Direct

Fundraising

In-direct

Fundraising

[Friendraising]

© 2011 Vivanista Inc.

In-person Fundraising

Event Categories

© 2012 Vivanista Inc.

Fundraising Event Categories

Vertical Events Horizontal Events

Timeframe One multi-hour event From multi-hour to multi-day

Attendance Limited to size of venue Virtually unlimited

Price High; $50 – multi-$1,000’s Low barrier; $5

Appeal Social; helping the cause Broad; athletic, shopping

Activities Observer Participant

Promotion Targeted Broad

Advantages Pre-revenue & on-site More $$/attendee

Age Adult, affluent All ages, broad audience

Crowdsourced No Yes

Examples Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run

© 2011 Vivanista Inc.

In-person Fundraising

Event

Revenue Streams

Vertical Event

Revenue Streams

Ticket Sales

Corporate Sponsors

Individual Donors

Silent/ Live

Auction

Raffle

Fund In Need

On-site

fundraising

Pre-event

fundraising

© 2012 Vivanista Inc.

Horizontal Event

Revenue Streams

Crowd sourcing

Corporate Sponsors

Silent Auction

Raffle

On-site

fundraising

Pre-event

fundraising

© 2012 Vivanista Inc.

Hybrid Events

Revenue Streams

Ticket Sales

Corporate Sponsors

Individual Donors

Silent/ Live

Auction

Raffle

Fund In Need

On-site

fundraising

Pre-event

fundraising

© 2012 Vivanista Inc.

Crowd sourcing

Crowdsourcing

into Vertical Events

•Tickets: individual and group

•Advanced Fund-In-Need External

• Friendly competition between subcommittees

• Each committee member required to generate a certain level

Internal

• Generate excitement through crowdsourcing

• Make crowdsourcing an integral part of the event experience

New event

© 2012 Vivanista Inc.

© 2011 Vivanista Inc.

Anatomy of a hybrid

event

Hybrid Events The new fundraising dynamic

© 2012 Vivanista Inc.

Hybrid Events

© 2012 Vivanista Inc.

Crowdsourcing Entry Fee; minimum of $1,000/team

Votes per dance pair; $25/vote

Types of organizations Schools Any nonprofit

Additional Resources n/a Professional dancers

Additional revenue Team ‘Cheat’s Votes

Difficulty in implementing

Easy; Requires volunteer teams

Moderate; Requires ‘celebrities’ & pro dancers

Other activities Dinner, Spelling Bee only

Dinner, Dancing

Average # participants 10 – 15 teams of 3 – 6 5 - 10 sets of partners

Benefits Supplemental to other fundraisers

Community-wide event

Hybrid Event Implementation

© 2012 Vivanista Inc.

Announce timeframe for team sign-ups Identify professional dancers willing to participate

Create minimum entry fee i.e. $1,000 Extend invitations to local ‘celebrities’

Promote within current audience Leave enough time for teams to practice

Sell tickets like other fundraising events Sell tickets like other fundraising events

Offer ticket price range: from low (spelling bee only) to high (dinner)

Offer normal ticket pricing

Onsite: Let teams and attendees purchase ‘cheats’ for incremental $$$

Onsite: Attendees can vote for their favorite dancers

Include ceremony for winning team Include ceremony for winning team

© 2011 Vivanista Inc.

Summary

Summary

• Crowdsourcing has been developed to

integrate into particapatory fundraising

events

• Crowdsourcing can integrate more into

traditional vertical fundraising events

• New types of events leverage the

crowdsourcing model

• The hybrid events are complementary to

both horizontal and vertical events

© 2012 Vivanista Inc.

Resources

• Copy of Presentation

• Fundraiser-In-A-Box

– Viva SpellBound

– Viva StarDance

• Fundraising Event Production &

Consulting

• Contact: layne@vivanista.com

Thank you!

Questions?

© 2012 Vivanista Inc.

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