integrating people, process and technology! social media specialist making a difference in business

Integrating people, process and technology!

Social Media Specialist

Making a Difference in Business

FACEBOOK TRAINING

LEANNE PEARD

Learning outcomes

• Create Facebook personal page• Create Facebook business page• Design Facebook business page • Implement social media marketing

strategies

Create Facebook Personal Profile

How to create a personal Profile

Go to www.facebook.com

Provide your first name, last name, email address, password, gender and birthday

Click on ‘Sign up’

You may choose to ‘Find Friends’ or proceed to the next step

Simply click on ‘Skip’ to go to the next step

To add information to your profile, provide your academic background like your school where you finished high school,

university, your current employer, the city you currently reside and your hometown

Click on ‘Save & Continue’ to go to the next step

Click on ‘Save & Continue’ to go to the next step.

Upload your photo to your personal profile by clicking ‘Upload a Photo’ or simply take a photo of yourself by clicking ‘Take a Photo’.

Click on ‘Save & Continue’ to proceed to the next step

Click on ‘Go to your email’ on the top most portion of your Facebook page to confirm

your newly created personal page

Click on the link provided to confirm your account

Click on the link provided to confirm your account

You now have a Facebook Personal Page.

Take a look at your newly created Facebook Personal Page

Create Facebook Personal Profile

How to post

Go to ‘What’s on your mind?’ section on your Facebook page

After clicking on ‘Post’ your newly posted status, photo, video, place or life event will

automatically be shown on your page

Create Facebook Personal Profile

How to upload a picture

On your Facebook page, Click on ‘Upload Photo/Video

Choose the photo that you would like to upload from your computer files

The newly uploaded photo will now be shown in your Photos folder and in your timeline

If you would like to add photos into your profile, simply click on ‘Add Photos ‘ on the upper right portion of your Facebook page

Find and choose the photo that you would like to add to your Facebook

profile from your computer

Type in the name of the album and the title of the photo

The photo will now be shown in your timeline

You can also view your newly uploaded photo on your Photos folder on your

Facebook page

Create Facebook Personal Profile

How to upload a video

Click on ‘Upload photo/Upload video on your Facebook page

Choose the video that you would like to upload from your computer files

Wait until the video has been uploaded completely into your Facebook page

After uploading the video completely, you will receive a notification on your window screen and by

email that the newly uploaded video is ready to view

Simply wait for the notification to pop up or be sent to your email

After you receive the notification, you can automatically view the newly uploaded video on your timeline

Create Facebook Personal Profile

How to upload an external link

Click on ‘Status’ on your Facebook page

Copy the link from the website from which you will get the link

Paste the link into the status area on your Facebook page. You may choose to add a

title of the link if you want

Click on ‘Post’ to publish the external link you just added into your Facebook page. After clicking on

‘Post’ the external link will automatically be viewable on your timeline

Create Facebook Personal Profile

How to change privacy settings

Click the settings symbol on the upper right corner of your Facebook page and choose

‘Privacy settings’

Choose the settings that you prefer for your profile, whether you would like it to be public or not and whether you would

like your profile to be searchable by the public or not by clicking on ‘Edit’ found across each section

Make the changes that you prefer from the choices given in the drop down menu. Then,

simply return to your profile page

Make the changes that you prefer from the choices given in the drop down menu. Then,

simply return to your profile page

Create Facebook Personal Profile

How to search for friends

Next to the name of your Facebook profile (example, Michelle Smith) on the upper right portion of your page, click on ‘Find Friends’

You can add friends from your ‘Personal contacts’ or contacts you have in your email account or from the ‘People you may know’ list just below the ‘People in

your contacts’ section

Simply click on ‘Add friend’ found across the name of the friend you would like to add

Create Facebook Personal Profile

How to search for pages

On the top most portion of your Facebook page, you will see a search box. Simply type in the name of

the page that you would like to search

Click on the page that you would like to view from the list provided according to your

search

Create Facebook Personal Profile

How to post on a page

Search the page where you would like to post something. You may use the search box

or locate the page from your friends list

On the page where you would like to post something, click on ‘Status’

Type in the information that you would like to post on the ‘Post’ area of the page and then click on

‘Share’ for it to be posted completely on the page’s wall

Create Facebook Business Page

How to create business page

Two options in creating business page

• Local business or place• Company, Organisation or Institution

If you wish to add a business page of a ‘Local business or place’ follow these steps

At the bottom portion of your Facebook page, click on ‘Create a page’

Choose ‘Local business or place’ from among the choices given

Choose the type of business you operate from the dropdown menu provided

Tick your answer to the questions that follow regarding the legitimacy of your business. Click on ‘Save Info’ to proceed to the next

step

If you wish to add a business page of a ‘Company, Organisation or Institution’ follow these steps

At the bottom portion of your Facebook page, click on ‘Create a page’

Click on ‘Company, Organisation or Institution’. Choose the industry that your company belongs from the dropdown menu

provided. Enter your company name and tick ‘I agree to Facebook Page’s Terms’. Click on ‘Get Started’ to proceed to

the next step

You can add a photo to your company, organisation or institution business page by clicking on ‘Upload from

computer’ or ‘Import from website’. Click on ‘Save photo’ to proceed to the next step

Click on ‘Add a source to enable advertising’ then click on ‘Enable Ads’

Your newly created business page is now to ready for viewing on Facebook

Create Facebook Business Page

How to change the time line

Click on ‘Add cover’

Upload the photo from your computer files

Choose the photo that you would like to add as your timeline cover

You can add your profile picture if you want by clicking on ‘Upload from computer’ if the photo is saved in your computer

or click ‘Import from website’ if the photo can be uploaded from your website

You have just changed your timeline and your profile picture

Create Facebook Business Page

How to create a time line picture on PowerPoint

Open MS PowerPoint

Insert the photo into the PowerPoint slide from where you have saved it in your

computer

Select the photo that you would like to create as a timeline picture from your

computer files

You can now edit the photo using the PowerPoint commands. After editing the photo, save it in your computer for it to be

ready for uploading into your Facebook business page timeline

Create Facebook Business Page

How to post from page to profile and back

Go to the ‘What’s new’ section of your business page. You can choose whether you want to post a Status, Photo or Video, Event, Milestone, Question

Provide the required information to be shown in your post. For example, if it is an event, provide the name of the event,

details, place, ticket and the schedule of the event

Click on ‘Create’ for the newly created event be shown on your timeline

Your post will automatically show up on your timeline as soon as you click on ‘Post’

Go to ‘What’s on your mind’ section and type in the details of your post. For example, if it is a status simply type in your desired message then click

‘Post’

Create Facebook Business Page

How to optimize your Facebook business page

To optimize your Facebook business page ensure that you do the following:

• Establish a good and reputable business profile

• Upload a cover photo and profile photo that depicts the products and services that you offer

• Invite as many friends that you can so that you page will be visible to as many people

• Invite email contacts to add the visibility of your business page

To optimize your Facebook business page ensure that you do the following:

• Share your business page to other Facebook users

• Post updates regularly to boost the online presence of your business page

• Add an advertisement as necessary• Create poll to get information whether you

are reaching your target audience or not

To optimize your Facebook business page ensure that you do the following:

• Create a competition to invite people to visit your page

• Create an interest list to extend your connection to other Facebook users

• Join groups and create groups to invite people to come and see what your business page has to offer

Create Facebook Business Page

When to post and what times, how to schedule a post

When to post?

• The times are before work and after work, this is when most people are likely to engage with you, Weekends are the appropriate times to post content on your business page.

• However You should post at least 5 times a day, morning, mid morning, afternoon, after work and evening