integrating social media and events | the hive rhode island by suzanne mcdonald
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Integrating Events & Social Media
Designated Editor Speaking Series
Suzanne McDonald | New Media Strategist & Education Expert
Sue@DesignatedEditor.com
Lunch & Learn @TheHiveRI
@NewMediaStrategist
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Challenges we’ll address
@NewMediaStrategist
o Which tools will help me organize my event?
o Which tools are best for promoting my event?
o How can I possibly manage more?
o How can I measure and show ROI?
o How can I grow my attendance?
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Masters in Journalism & Mass Communications BA in Journalism
New Media / Internet Company of the Year
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4 stages to leverage new media
@NewMediaStrategist
Stage 1 Setting up your event Stage 2 Promoting your event Stage 3 Day-of event Stage 4 Post-event analysis & ROI
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http-_www.ragan.com_Uploads_Public_Images_Social_Media_Demographics_Infographic
www.designatededitor.com 7 @NewMediaStrategist http://blog.eventbrite.com/social-commerce-a-global-look-at-the-numbers/
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Traffic sources
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Stage 1 Setting up your event
@NewMediaStrategist
ü Utilize online ticketing platforms
ü Use your target audience’s vocabulary
ü Establish an integrated editorial calendar
ü Determine which platforms are best
ü Choose a distinct but natural hashtag
ü Pick venues and suppliers who are active
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Keywords: Your prospects’ vocabulary
@NewMediaStrategist
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Keywords: Include in Titles and Descriptions
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Editorial calendars
@NewMediaStrategist
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Stage 2 Promoting your event
@NewMediaStrategist
ü Think multichannel and integration
ü Make your website the information hub
ü Share and link back to your blog
ü Feature your speakers and guests
ü Create social incentives to bring friends
ü Keep in touch with attendees & RSVPs
www.designatededitor.com 15 @NewMediaStrategist http://www.bitrebels.com/social/social-media-strategy-engage-fans/
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Events
@NewMediaStrategist
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• Location • Education • Gender
• Married • Interests & Likes
• Age
Targeting ads
@NewMediaStrategist
!
www.designatededitor.com 18 @NewMediaStrategist http://visual.ly/google-plus-killer-facts-and-statistics
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http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php @NewMediaStrategist
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Blog: helpful, not boring
@NewMediaStrategist
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Groups worth joining?
@NewMediaStrategist
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Other ways to get the word out
@NewMediaStrategist
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QR codes: How to make ’em
http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/
@NewMediaStrategist
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Stage 3 Day-of event
@NewMediaStrategist
ü Encourage live blogging & sharing
ü Be sure to display hashtag everywhere
ü Engage and respond, address issues
ü Create a lounge for social users to meet
ü Take questions via Twitter
ü Broadcast the event via UStream
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Connections
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www.designatededitor.com 30 @NewMediaStrategist http-_digsandbox.com_blog_2012_02_marketing-with-pinterest-infographic_
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Show your expertise visually or curate others’
@NewMediaStrategist
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Stage 4 Post-event analysis & ROI
@NewMediaStrategist
ü Determine power users
ü Keep in touch with influencers
ü Share upcoming events, offer discounts
ü Monitor chatter & assess success
ü Publicize event’s impact across all channels
ü Compile promo material for next year now
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Tools to drive blogs & content
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Harrington’s influential tweeps
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who is your audience?
@Sue_DesigEditor
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Stage 4 How are we doing?
@NewMediaStrategist
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Facebook Insights
@NewMediaStrategist
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Google Analytics
@NewMediaStrategist
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ü Understand & relate to donors
ü Boost attendance and awareness
ü More efficient & effective
ü You’ll know what’s working
ü Longer-lasting vs. paid media
ü Hear and address issues as they arise
ü Broader brand-building boosts awareness
Perks: Social media for event planning
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In-person engagement
Questions?
Designated Editor Speaking Series
Happy to help!
Integrating Events & Social Media
Sue@DesignatedEditor.com
@NewMediaStrategist
Suzanne McDonald | New Media Strategist & Education Expert
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