Making Web, Search & Social Media Work for You

Maximizing Resources Designated Editor Speaking Series

Suzanne McDonald

Content & Social Strategist at Designated Editor

Association of Fundraising Professionals Rhode Island

@Sue_DesigEditor

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6 years Page 1

Masters in Journalism & Mass Communications BA in Journalism

Social Media Strategies professor

suzanne’s experience

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Communications hasn’t changed

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who is your audience?

Who might be your best advocates?  What are their defining characteristics? What are they looking for?  Are you using the right vocabulary?  

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your target audience

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Bruno Maia, IconTextohttp://www.icontexto.com

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Where does content live?

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speak to specific people

XXXX

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Website & blog resources

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your blog Google & search engines <3 fresh content

Activate keywords & make multimedia

Offers a glimpse inside your brand

Enable and moderate comments

Use an editorial calendar

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email

http://www.readwriteweb.com/cloud/assets_c/2011/09/infographic_abs_final-33590.php

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email

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how easy is it to use your site?

‘Put your mom in front of your site and see if she can figure it out’

− Tim AshSitetuners.com

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Forrester’s social strategy

P

O

S

T

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• Provide sneak-peeks & previews

• Create conversations & contests

• Conduct polls & ask questions

• <250 characters = 60% more Likes

• Photos & video = 2x engagement

Creating Facebook updates

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events

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• Towns & cities

• Education

• Gender

• Marital status

• Interests & Likes

• Age

Targeting Facebook ads

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Engagement & Relevance

Facebook Insights

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http-//socialtimes.com/twitter-vs-facebook-infographic_b73972

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Connections

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http://techcrunch.com/2012/03/14/this-is-everything-you-need-to-know-about-pinterest-infographic/

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Find a job

Discover clients

Searchable resume

Connect on a professional level

Overcome email blocks

Continue the conversations

Showcase your expertise

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LinkedIn: Nearly 2 billion people searches in 2010

http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/

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LinkedIn market research

Discover major companies with Search

Categorize prospects with Tags

Participate in Groups specific to your industry

Contribute your expertise with Answers

Find and Connect with key influencers

Host or attend an Event and share it

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QR codes

http://mashable.com/2011/07/23/creative-qr-codes/

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QR codes: Where are they used? useful?

http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/

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QR codes: How to make ’em

http://www.comscoredatamine.com/2011/12/20-million-americans-scanned-a-qr-code-in-october/

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tools to consider

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Google Analytics: soon + social

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In-person engagement

Designated Editor Speaking Series

Thank you!

Making Web, Search & Social Media Work for you

Suzanne McDonald

Content & Social Strategist at Designated Editor

Association of Fundraising Professionals Rhode Island

@Sue_DesigEditor