LeveragingLinkedIn

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Designated Editor Speaking Series

Suzanne McDonald | Content & Social Strategist

Newport Chamber of Commerce

@Sue_DesigEditor

Tips to prospect and engage for FREE

www.designatededitor.com 2

6 years Page 1

Masters in Journalism & Mass Communications BA in Journalism

Social Media Strategies professor

suzanne’s experience

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old networking methods

Friends & friends of friends?School connections? Business connections? Civic clubs, organizations, church? Lawyer, doctor, plumber? Insurance agent, stylist, nanny?Neighbors?Sports and hobbies?

http://www.entrepreneur.com/article/57382

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Find a job

Discover clients

Searchable resume

Connect on a professional level

Overcome email blocks

Continue the conversations

Showcase your expertise

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LinkedIn: Nearly 2 billion people searches in 2010

http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/

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your profile

Professional and identifiable photoAppropriate headlineKeywordsEasy-readingRecommendations from key peopleUpdate your statusPlug-ins

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LinkedIn market research

Discover major companies with Search

Categorize prospects with Tags

Participate in Groups specific to your industry

Contribute your expertise with Answers

Find and Connect with key influencers

Host or attend an Event and share it

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Forrester’s social strategy

P

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T

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what are their concerns?

www.designatededitor.com 10socialtimes.com/user-generated-content-infographic_b68911

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In-person engagement

Leveraging LinkedIn Designated Editor Speaking Series

Suzanne McDonald | Content & Social Strategist

Newport Chamber of Commerce

@Sue_DesigEditor

Tips to prospect and engage for FREE

Thank you!