interactive marketing for foundations of marketing

INTERACTIVE MARKETINGMitchell Hislop

Foundations of Marketing

And why do I care?

Who is this guy

Mitchell Hislop

21 Been in

interactive for 2 years

Currently with SMCPros

Active with SMBMSP, MIMA, MinneBar

Presented at…

Online Marketing 2.0

What is interactive?

Online 1.0

Display ads Keywords Site/$$ focus No focus on users

Interactive Marketing

All about users Help Connect Build relationships $ will follow CSR/Marketing/PR

Tools/Tactics

SEO Social Media Design PR

SEO

Search Engine Optimization Find what they are looking for “If its good for users, its good for search” Not gonna cover it today

Too techie I could talk for days about it Not totally marketing

Its kind of a big deal

Social Media

SOCIAL MEDIA:Users connecting, sharing, and building relationships online

Social Media 101

Users=champions Make everything sharable Encourage 1:1 dialogue, as well as

conversing Control != social media Join the conversation

Your brand is what others say when you aren’t in the room

Basic Tools

Twitter Facebook Flickr YouTube Ning

Twitter

Facebook

Web Design

Not my forte Mykl Roventine I’m a developer and a strategist Focus on users

The Good, The Bad, and The Ugly

Case Studies

Bad

Good

Bad:

Didn’t listen Didn’t react Made a damn dumb call

Good:

Listen first Leverage your fans Enable users Engage users

Tools don’t matter

Paradigm shift One to many Sharing Users

YOUR TAKEAWAYS

“Homework”

Social Media and you!

Connections To future employers To future friends

Personal Brand

ALL FRIENDS FROM SOCIAL MEDIA

Social Media and relationships Long tail Find people:

Like you Think like you Think differently than you Can help you You can help

You, online and in real life

Personal Brand

Some Quick Stats

~1400 Followers ~700 FB friends My content is seen by (potentially) 2100

people Website gets ~1000 uniques/month

WTF???

Im 21 Build a personal brand as an expert People care what I say Cost next to nothing You can do it too You might be doing it That’s people to help you, too

What do you want to talk about?

Quick experiment

In Closing,

For more info, help getting started, or to tell me how wrong I am: http://www.mitchellhislop.com http://twitter.com/mitchellhislop Google “Mitchell Hislop” mitchell.hislop@gmail.com

QUESTIONS?

Ask Them!!!