interactive video, what you need to know to get started

INTERACTIVE VIDEO What you need to know to get started

Rapt Media | The Future of Video: Make it Mobile, Social & Interactive

Definition

Interactive video merges storytelling with the interactivity of the web to create a personalized, immersive, user-driven experience.

WHAT IS INTERACTIVE VIDEO?

Most interactive videos fall into one of the following five categories

WHAT ARE THE DIFFERENT TYPES?

Storytelling

iInformational Educational Gamification

Combination of the above

i

Most interactive videos try to solve for one of the following five use categories

WHAT ARE THE DIFFERENT USE CATEGORIES?

Brand Experience

Lead Generation

Training

Recruitment

Entertainment

OVERLAYS

WHAT ARE THE DIFFERENT SOLUTIONS?

Interactive overlays sit on top of linear video via hotspots and link out to websites, quizzes, or other content.

BRANCHINGInteractive video turns viewers into participants as they explore interconnected content. Choices within the video combine a web-like experience.

Personalized Choice Points

WHAT ARE “BRANCHING” BENEFITS?

With “branching,” each choice point gives the opportunity to learn something about your viewer and present personalized content based on that knowledge.

AnalyticsInteractive video allows you to capture deeper analytics to demonstrate ROI, such as reach, engagement, click-through rates, and conversions.

Insights

WHAT ARE “BRANCHING” BENEFITS?

Every interaction is an opportunity to learn about your audience. Use insights to optimize your message, improve conversions, and refine overall strategy.

APIThrough an API, the video can talk with the webpage and back-end systems. This opens up endless possibilities to build next-level customer experiences while capturing rich analytics.

Creative/Production Costs

WHAT ARE THE COSTS TO CONSIDER?

Just like with traditional linear video, creative/production costs will vary depending on the concept and execution.

Technology CostsThis is the cost to license the overlay or branching interactive video solution.

Interactive video offers a great deal more than its linear cousin. Just like the Web itself:

WHY MAKE THE SHIFT?

VS.

• Passive viewing • No choices • Single call to action • Limited content segmentation • Limited viewer data insights

Linear

• Maximizes discovery • Choice • Multiple calls to action • Content segmentation • Data exhaust* (insights)

Interactive

*Data generated as a byproduct of people’s online actions & choices

Ready to learn more about Rapt Media’s solution? Call us at 1.888.383.0928 or go to www.raptmedia.com

Rapt Media | The Future of Video: Make it Mobile, Social & Interactive