international marketing management

INTERNATIONAL MARKETING MANAGEMENT

MONA VIJWANISAI KIRAN .G

TEJEESH CHANDRA.P

GOOGLE :THE NEXT 20 BILLION DOLLARS QUESTION

•Larry Page and Sergey Brin.•The ‘backrub’ research project.•Google originated from a misspelling of “googol” which refer to the number 10000000………….. Up to 100 zero’s.•Added to oxford dictionary in 2006.•Current head quarters at mountain view , California.•Core business is online search and selling advertisements. Revenues are generated from these two services initially .•Google is no longer a hot ‘ growing’ company its changing into a ‘mature’ company. Microsoft’s new search engine-Bing is the direct competitor. It is also facing tough competition from facebook and twitter .•Google started to invest many other ventures and many acquisitions.

FACTORS THAT MAKE GOOGLE SUCCESSFULL

•TECHNOLOGY.

•BUSINESS MODEL INNOVATION.

•WORLDWIDE BRAND.

•USER EXPERIENCE.

•SEARCH ENGINE.

•ADVERTISEMENTS.

•ACQUISITIONS.

GOOGLE TIMELINE

INTERNAL CHALLENGES CONFRONTING GOOGLE• GOOGLE’S biggest challenge is “GOOGLE” itself.

• Threat of deflection.

• Internally it has an innovation problem.

• Google can’t keep its teams small enough.

•At Google, if a product becomes successful, will get tons of resources and people thrown at it.

• Google’s services need to support every platform.

• The biggest challenge in this area is focus knowledge graph, speech recognition, natural language understanding and conversion.

•Entering into every possible markets.

•Privacy: Google is being investigated in ~30 countries for violating privacy via its Street View Wispy collection of passwords and private information.

•Intellectual Property: Google also faces more IP-infringement risk than any other company

•Antitrust: Google is under antitrust investigation in the EU and in the U.S. On February 5, 2014 Google Settles Its European Antitrust Case; Critics Remain,

“ it protected its crown jewel — its secret algorithm”.

•Tough competition from facebook, twitter and bing, apple, nokia.

•Competition from every field.

•rely on Google Network members for a significant portion of revenues

GOOGLE’S EXTERNAL CHALLENGE

IMPACT ON GOOGLE FROM THE INTERNAL AND EXTERNAL FACTORS.

1. Handling existing advertisers and attracting new advertisers for long time

2. Operating in market that characterized by rapid changes and converging

3. Relay on Google network

WHAT GOOGLE NEEDS TO DO MAINTAIN ITS MARKET POSITION????

GOOGLE ACQUISITIONSSeptember, 2013

• Bump, a mobile app that allows user to physically ‘bump’ their phones together to transfer files.

October, 2013• Flutter, gesture recognition technology• FlexyCore, an app that claims to make Android run 10 times faster

December, 2013• Schaft Inc, a humanoid robots company• Industrial Perception, computer vision systems and robot arms for loading and unloading trucks• Redwood Robotics, a robotic arms company• Meka Robotics, a humanoid robotics company• Holomni, a robotic wheels company• Bot & Dolly, a robotic camera company• Autofuss, an ad and design company• Boston Dynamics, a military and industrial robot company

January, 2014• Bitspin, an alarm clock app for Android• Nest, a smart thermostats and smoke alarms company• Impermium, an internet security company• DeepMind Technologies, an artificial intelligence company• SlickLogink, a smart-identification and system-login specialist

GOOGLE’S ANDROID…..

GOOGLE +

UPCOMING PROJECTS

GOOGLE FUTURE TECH.

HOME AUTOMATION.

ROBOTS FOR GENERAL WORKS.

DRIVERLESS CARS.

ELEVATORS TO SPACE

CLEAN ENERGY ( A non profit org.).

Google is interested in investing in new ways to fight disease.

Climate change insurance.

Smart thermostat.

SUGGESTIONS

DIVERSIFY THE PRODUCTS.

IMPROVE CONSUMER EXPERIENCE.

TAKE ADVANTAGE OF THE GAP AVAILABLE IN MARKET.(GOOGLE LIVELY).

Use Google before asking dump questions!!!!!