international women's day - omfif gender balance index launch

©Applied2016

Designing for equality

Applied | Kate Glazebrook | @beapplied

We’ve done a (reasonably) good job of eliminating structural barriers

1966 19731972

Yearwhenthemarriagebanforfemalediplomatswaslifted

And widening aspirations

Teachers

Nurses

Flightattendants

20151989

Doctors

Teachers

Scientists

What10yearoldgirlswanttobewhentheygrowup

But we’re still a way off…

Women

John

There are twice as many FTSE100 bosses called ‘John’ as there are women

Percentage of female staff at 4 of Silicon Valley’s top firms

84%2x

http://www.independent.co.uk/news/uk/politics/this-is-what-gender-inequality-in-britain-looks-like-in-charts-10386937.htmlhttp://www.bloomberg.com/news/2014-08-12/the-silicon-valley-diversity-numbers-nobody-is-proud-of.html

A father and son are in a horrible car crash that kills the dad.

The son is rushed to the hospital; just as he’s about to go under the knife,

the surgeon says,

“I can’t operate — that boy is my son!”

Explain.

Maybe our brains hold the key?

The traditional solution doesn’t seem to be working

Bohnet,I.,(2016),WhatWorks:GenderEqualitybyDesign,Chapter3.

Corporates in the US spend an estimated

$8 billion annually on diversity training

programmes aimed at changing mindsets and there’s no real evidence

that it works

But we’re still using the same methodsfor recruitment we’ve always used

People with non-native names have to send 40-75% more CVs to get the same rate of call back for interview

Klein, Marcus

marcus.klein@hotmail.com

Well-meaning employers have started to tryto solve the problem through ‘blinding’

But this only tackles part of the problem, and as we discovered, can be extremely time-consuming

…8 hours in

©Applied2016

Embedding the best research to make

recruitment smart, fair and easy

What are we trying to protect against?

It works!

60%

Had we used CVs as our sifting method we would have lost 60% of the final recruits, and 3 out of

our 5 best-rated

Or put another way, we would have had to review 3x as many CVs to

find as many top recruits

A little bit of science can go a long way to helping us

design for equality

©Applied2016

Thank you

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