internet marketing association keynote

Michael SchneiderCEO / Co-Founder

In 1995, there were 19,000 websites.

In 2012, there are over 300,000,000 websites.

(Source: motorolaconf, August 2010)

39 mobile phones sold a second

4 births a second

Q4 08 Q2 09 Q4 09 Q2 10 Q4 10 Q2 11 Q4 11 Q2 120%

20%

40%

60%

80%

Worldwide US

All phones will be Smartphones by 2014.

We check our phones:

(Source: MindTrek, 2010)

150 times a day= once every 6.5 minutes

What would you give up to keep your phone for a week?

55% were willing to give up caffeine.

55% were willing to give up caffeine.63% said they would give up chocolate.

55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.

55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.54% would go without exercise.

55% were willing to give up caffeine.63% said they would give up chocolate.22% said they stop quit brushing their teeth.54% would go without exercise.70% would forego alcohol.

25% 27% 43%

Would you go without shoes for a week?

One third of the people surveyed were willing to give up sex for a week rather than go without their mobile phone, and 70% of those people were women.

What should you do?

HTML5 vs. Native app

HTML5

Make the effortEmail marketingLimited dataBasic user experienceNo community

HTML5 vs. Native app

HTML5

Make the effortEmail marketingLimited dataBasic user experienceNo community

Native App

Intimate, on devicePush (w/location)Location, profilesSlick user experienceRich community

The iPad accounts for 89% of all mobile commerce.

Smartphone Laptop/Desktop iPad0

32.5

65

97.5

130 $123

$80$102

9/16/12 6:38 PMWe’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile | PandoDaily

Page 1 of 7http://pandodaily.com/2012/09/13/were-still-waiting-for-internet-ad-…-to-catch-up-to-the-web-lets-not-make-the-same-mistake-with-mobile/

We’re Still Waiting For Internet AdSpend To Catch Up to the Web —Let’s Not Make The Same MistakeWith Mobile

Let’s go back to 2005. Google had just gone public and the

world was agog, staring at the riches from what may be one

of the best business models we’ve ever seen: paid search.

It was the same model created by Overture, which was

bought by Yahoo. Under pressure to perform, Yahoo — then

run by Terry Semel — had one answer for anyone who asked

how the purple giant stayed relevant in this new Google-

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9/16/12 6:38 PMWe’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile | PandoDaily

Page 1 of 7http://pandodaily.com/2012/09/13/were-still-waiting-for-internet-ad-…-to-catch-up-to-the-web-lets-not-make-the-same-mistake-with-mobile/

We’re Still Waiting For Internet AdSpend To Catch Up to the Web —Let’s Not Make The Same MistakeWith Mobile

Let’s go back to 2005. Google had just gone public and the

world was agog, staring at the riches from what may be one

of the best business models we’ve ever seen: paid search.

It was the same model created by Overture, which was

bought by Yahoo. Under pressure to perform, Yahoo — then

run by Terry Semel — had one answer for anyone who asked

how the purple giant stayed relevant in this new Google-

← Previous Next →

Follow PandoDaily:

Deals People Products Culture PandoList Events Back Page

BooksDigital advertising $ never caught up with attention.

Mobile Banner Ads Search TV0B

18B

35B

53B

70B

311 14.7

70

best customers + context + permission =new world of marketing

Potential customers

Right demographic

In the market for a car

Engaged, in the area, now.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

In the area, now.

In the area, now.

In the area, now.

How do I create an app?

Bespoke vs. Platform

Bespoke vs. Platform

Bespoke

4-6 months$20,000-$50,000+You chase techTechnical proficiency

Platform

1-2 weeksFree - $10,o00Platform chases techNo tech proficiency req’d

http://road.ie/3sehk4

michael@mobileroadie.com | @msfd | @mobileroadie

THANK YOU