into the jungle of social medicine
Post on 20-May-2015
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Into the WILDof
SOCIAL MEDICINE
Predictions are NOT Predictable
BALONEY!
The Internet....Bah!
• “I’m uneasy about this trendy and oversold community”
• “Visionaries of the future predict:
• Tele-commuting workers
• Interactive libraries
•Multimedia classrooms
• Virtual communities”
BALONEY!
The Internet....Bah!
• “Do our computer pundits lack all common sense?”
• “The truth is:
• NO online database will replace your daily newspaper
• NO CD-ROM will take the place of a competent teacher
• NO computer network will change the way research occurs and education is delivered
• Computers and networks isolate us from one another”
Whirlwind Tour
•What is the Internet?
•What are the Technological advancements?
•What is Social Software?
•What is Social Medicine?
•When does the bar open?
Downgrade browsers
Remove RAMReduce Processing
power
Block sites deemed‘inappropriate’
Mobile Technology
The times they are a changin’
Iteration Education Knowledge maximal gain
minimal effort communication technology status updates Discussion Dissemination
Socialnomics TRUST highly visual
Computer savvy Learned resourcefulness
impatient Expect MORE for LESS feel entitled work less hours for more money
minimal input maximal gain
Everywhere but nowhere Tweet’n’Treat
Integration Consolidation Rationalisation
Abbreviation Know enough, not enough Information highway
rapid response visual stimulation short
attention span channel surfing Solar powered RMO
Social Medicine
•What is Social Medicine?
•Why is it important?
•Why should I get involved?
•How do I evaluate the risks?
•How do I protect my identity?
• Isn’t social media just another time-wasting FAD?
Lets get started ...here are your tools
...Just Kidding!
Hospitals Online
280 YouTube Channels
382 Facebook Pages
470 Twitter Accounts
82 Blogs
http://ebennett.org/hsnl/
5 YouTube Channels
6 Official Facebook Pages
7 Twitter Accounts
4 Blogs
http://lifeinthefastlane.com/resources/aussie-hospital-social-network-list/
Hospitals Online
Social MEDICINE in Australia
Look...but don’t
touch
Social MEDICINE in UK
Survey of 212 Medical Students June 2010
90% used social networking sitesBlogs read frequently by 20%
Social Bookmarking rarely used
8% had their own blog
Professional Networking
Understand theANIMALS
in the JUNGLE
Professional Networking
Closed Networking
Understand theANIMALS
in the JUNGLE
Professional Networking
Open Networking
Closed Networking
Understand theANIMALS
in the JUNGLE
Professional Networking
Open Networking
Closed Networking
SharingUnderstand theANIMALS
in the JUNGLE
Viewing
Professional Networking
Open Networking
Closed Networking
SharingUnderstand theANIMALS
in the JUNGLE
Viewing
Professional Networking
Open Networking
Closed Networking
SharingUnderstand theANIMALS
in the JUNGLE
Observation
Platform
Feeding Viewing
Professional Networking
Open Networking
Closed Networking
SharingUnderstand theANIMALS
in the JUNGLE
Observation
Platform
Blogging
Feeding Viewing
Professional Networking
Open Networking
Closed Networking
SharingUnderstand theANIMALS
in the JUNGLE
Observation
Platform
http://lifeinthefastlane.com/2009/01/twitter-essential-blog-nutrient/
http://lifeinthefastlane.com/2009/09/the-library-and-the-ecosystem/
http://lifeinthefastlane.com/http://sunandsmiles.com/
But how can I,
get involved...
a lowly medical student
Blogging Advice•Write as if your boss and your patients are reading
your blog every day
•Do not BLOG anonymously
•Let your employer know (if blog work related)
•Use a disclaimer
•Be transparent and authentic with common sense and courtesy
•Ethical and Confidential - Obtain patient consent for any identifiable images or case study
•Get accredited by the Health on the Net Foundation
You may take a wrong turn along the way...
Virtual World
...but it happens in the real world as well
Searching for quality peer reviewed education in the
Enrichment
Universally Challenged
http://FutureHealth.com.au/
http://MCQexams.com/
Mel thinks you are only here for the beer!
Well we have a challenge for you...
Thanks to the iPad, MCQexams.com and FutureHealth.com.au
...with prizes!
An Inter-University MCQ Challenge
Show me some stats already...
Is Twitter really all it’s cracked up to
be?
75 M users, BUT only 15M active users 40% have never sent a
single tweet
80% have tweeted fewer than 10 times
http://themetricsystem.rjmetrics.com
60% of new users ‘drop out’ after the first month
Australia Top Social Media Sites
http://youtubeaublog.blogspot.com/2010/06/more-choice-for-users-unlisted-videos.html
http://www.facebook.com/privacy/explanation.php
If you are an idiot OFFLINE, chances are you will be an idiot
ONLINE
Pitfalls in Social Medicine
•Redefine boundaries
•Patients requesting to become friends
•Inadvertent breach of confidentiality
•You are what you tweet
•Lying down on the job...
•Understand the Risk to Minimise the risk
http://www.nejmjobs.org/career-resources/social-media-and-physicians.aspx
http://www.medicalobserver.com.au/news/protecting-your-online-reputation
Tips and Tricks•Egosurf
•Review your privacy settings
•Define boundaries between social and professional medicine
•Risk/benefit analysis
•If you are an idiot OFFLINE, chances are you will be an idiot ONLINE
Manage your Social Medicine Garden
Manicure your online persona
My Advice• Social media is here to stay (for now)
• Take advantage of its great educational offerings
• Passive: Understand/watch/listen/observe
• Active: Tag/blog/like/stumble/annotate
• Social bookmarking
• Social and professional networking
Maximise Efficiency
Participate
sandnsurf
Mike Cadogan
lifeinthefastlane.com
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