intrapreneurship and the art of innovation (using lean startup in the enterprise)

Intrepreneurshipand the art of innovation

(using lean Start-up in larger companies)

Some of our clients…

System Two approach..

Large corporates

SMEs and Start-ups

Investments

Lean

What is an intrapreneur?

Why is lean so important?

U.S. packaged goods industry introduce 30,000 products every year, but 70% to 90% fail…

What is lean?

“An approach for launching businesses and products,

that relies on experimentation,

iterative product releases and engaging a particular

type of customer - to shorten 

product development cycles, measure progress, and gain

valuable customer feedback”

The significance of Early adopters…

#1 - Dropbox…

The “learn - build – measure” loop

Learn

BuildMeasure

Would people be interested in a product that made synching their files across devices easier?

Value hypothesis

Video which shows the product working

MVP (minimum

viable product)

How many people watched and

rated the video

OMTM (the one metric

that matters)

What are you trying to learn?

#2 – [a big retail bank]

The “learn - build – measure” loop

Learn

BuildMeasure

We believe more people will invest in ISA if they see how much their piers are investing

Value hypothesis

A JavaScript logout interstitial

MVP (minimum

viable product)

How many people bought ISAs in the

test group

OMTM (the one metric

that matters)

Failure isn’t FAILURE! – its just a value hypothesis disproved – its learning..

Applying lean to existing projects

#3 - Palm Pilot

The “learn - build – measure” loop

Learn

BuildMeasure

We believe people will be prepared to use an electronic device as a calendar, to ensure their data is backed up

Value hypothesis

A block of wood and a piece of paper

MVP (minimum

viable product)

What was the reaction of

people when he used it?

OMTM (the one metric

that matters)

Get in front of customers

#4 - Zappos

The “learn - build – measure” loop

Learn

BuildMeasure

People will be prepared to order shoes, over the internet, so long as the customer service and proposition is right

Value hypothesis

A wordpress website

MVP (minimum

viable product)

Orders

OMTM (the one metric

that matters)

Not building a business – validating learning

#5 – ProTrain3d

The “learn - build – measure” loop

Learn

BuildMeasure

People will be prepared to use 3d as a way of learning Taekwondo remotely

Value hypothesis

1 Form prototype

MVP (minimum

viable product)

Number of paid for apps

OMTM (the one metric

that matters)

Build feedback loops into the experience

#6 - Aardvark

The “learn - build – measure” loop

Learn

BuildMeasure

People will value a way of asking questions to humans online

Value hypothesis

Simple CMS

MVP (minimum

viable product)

Number of repeat users

OMTM (the one metric

that matters)

Strings and sellotape is ok

#7 – [a really big office space provider]

Their logo!

The “learn - build – measure” loop

Learn

BuildMeasure

Will people be interested in content in areas outside their direct brand “remit”

Value hypothesis

Approach 100 bloggers with content

MVP (minimum

viable product)

Number of mentions of xxxxx

OMTM (the one metric

that matters)

Measure – a single, hard metric

Profit CACSales Likes Visits

SoftHard

The benefits of lean…

Make friends with early adopters

Apply it anywhere

Creates action

Build better products..

Work becomes fun

Fire the consultants…

What to watch out for…

Must get in front of real customers

Ugly babies and the fear of failure

Minimum valuable / viable product

Large teams are challenging

Keep momentum – a good experiment today

Thank you!

Questions?