introducing drift sequences: sales email built to drive conversations, not spam
Post on 21-Jan-2018
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Introducing DRIFT SEQUENCES
For the past 10 years, email has been the go-to tool for every sales & marketing team.
There’s just one problem…
People hate it.
So a few months ago, we introduced Drift Email to give email a real-time update.
But really, that was only the first step…
Because we were still seeing email get abused, and email still wasn’t all that smart.
Drift Sequences uses machine learning and natural language processing to read email replies.
It can then automatically un-enroll people who don’t want to receive further emails.
And while traditional sequencing tools only look at replies as a sign of intent, Drift Sequences takes things a step further…
We’ll also automatically un-enroll people from a sequence if they…
• book a meeting with a sales rep • have a conversation on your website
The bottom line: Emails sent with Drift Sequences will be the smartest emails you’ll ever send.
Here’s how it works…
STEP 1Marketing creates a
new Sequence Playbook in Drift
STEP 1Marketing creates a
new Sequence Playbook in Drift
STEP 2Sales reps enroll
leads into the Sequence via
Salesforce or Drift
STEP 1Marketing creates a
new Sequence Playbook in Drift
STEP 2 STEP 3Sales reps enroll
leads into the Sequence via
Salesforce or Drift
When a lead opens an email and clicks on a link back to the site,
they’re greeted with a personalized message
from that rep
With Drift Sequences, you’re getting sales email built to drive conversations
(not spam).
Click here to learn more.
See why thousands of businesses are using Drift to generate leads and close deals faster.
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