introducing salesforce identity

Introducing Salesforce Identity

Single Sign-On, Identity, and Access Management

Chuck Mortimore, Salesforce.com, Sr. Director of Product Management

@cmort

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties

materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results

expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be

deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other

financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any

statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new

functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our

operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of

intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we

operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new

releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization

and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of

salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This

documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of

our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently

available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based

upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-

looking statements.

Does your day feel like this?

What if…

What if there was a single place to

login to all your enterprise apps?

What if there was a single place to

manage your cloud and mobile apps?

Introducing Salesforce Identity

Cloud Identity and Access Management

Simple Login once to all your cloud and mobile apps with

Single Sign-On.

Social Deep social and data integration, fully customizable and

built on open standards.

Trusted Centralized access management and provisioning,

delivered through the simplicity, transparency, and trust

of the Salesforce Platform.

social

automate administrate

trust

enterprise directory

integration

single sign-on and

user management

secure single sign-on

and social apps

centralized access

management, provisioning

and reporting

transparent scalable certified

ISO 27001

SOC 1, 2, 3 ( SAS70 Type II )

GSA Moderate Level Authority

EU Safe Harbor Certified

JIPDC (Japan Privacy Seal)

Tuv (Germany Privacy Mark)

SysTrust

TRUSTe

PCI

60 Billion Transactions / Quarter

26 Billion API calls / Quarter

7 Billion Logins / Year

100,000+ Customers

Simple: Single Sign-On and Social Apps

Single Sign-On to all your Apps • Improve utilization and adoption

• Login once with a single, secure cloud Identity

• Access any standards based application

• Integrated Application Switcher providers quick access

Mobile • Login once, access anywhere

• Single Sign-On for Mobile Apps

• Secure access without VPN

Social Apps with Deep Integration • Push to your users with a common feed

• Apps integrate directly into feed

• Deep data integration provides highly differentiated apps

Demo: The User Experience

Secure: Centralized Access Management

Centralized Control over User Access • Common Authorization for all your apps

• Force.com, Heroku, Mobile, and Third-Party

• Single place to enable/disable apps

• Rapidly trial, develop and deploy

• One-click Enablement

Mobile Ready • Dedicated Mobile Policies

• Enterprise Federation for Mobile Apps

• Salesforce, IT or ISV developed

• Pre-integrated Mobile SDKs

Demo: Setting up Single Sign-On

Automated: User Management and Provisiong

Automated User Management • Manage your Users in one place

• Automate provisioning processes across clouds

Secure De-provisioning • Single place to de-activate users

• Quickly and automatically shut them off everywhere

Pre-Integrated • Identity Connectors to popular platforms

• Standard SCIM Connector

Fully Extensible • Graphical Workflow Engine

• Plugin code directly to the Cloud

• Flexible workflow rules, triggers, fields, validation, etc

Demo: User Management

Extensible: A Full Identity-Enabled Platform

Enterprise Class Workflow • Graphical Drag and Drop processes

• Declarative

• Fully pluggable

Broad Declarative Options • Extensible Fields

• Declarative validation rules

• Drag and Drop layouts

Run Code • Full programming language

• Batch Apex

• Apex Callouts

• User Triggers

• Apex Crypto

API Enabled • Automate from off platform

Demo: Identity Platform

Standard: Broad Open Standard Support

Single Sign-On • SAML 2.0 Identity Provider

• SAML 1.1 / 2.0 Service Provider

• OpenID Connect

API Access • OAuth 2

• OAuth 2 SAML Bearer Tokens

• OAuth 2 JWT Bearer Tokens

Cloud Directory & Provisioning • SCIM

• SAML Provisioning

Demo: Open Standards

Integrate: Enterprise Integration

Enterprise Class Integration • Leverage your existing authentication systems

• Single Sign-On for Web, Mobile and API

• Best practice experience from 13,000 Tenants

Broad Provisioning Support • Manual

• SOAP / REST

• Batch

• SAML Just-In-Time

• SCIM provisioning

Active Directory

SAML & SCIM

Demo: Enterprise Integration

Report: Centralized Transparency

Centralized Reporting • Transparency into access and utilization

Customizable • Drag and drop reporting engine

Analytics and Dashboards • Leverage Salesforce Analytics to develop your own reports

and dashboards

Demo: Reporting

Whitelabel: Run your own Identity Services

Fully brand-able for Customers & Partners • Run your own IDP

• Build federated Support offerings

• Build your customer Social Profile

• Cloud-enable your products

Social • Pre-integrated with Facebook and public IDPs

Demo: Branded Login Services