introducing web 2 and social web to your business

Introducing web 2.0 and Social Media to your business

Attribution ShareAlike 3.0

how wegot here ?

In the beginning…

world wide web

www created bysir tim burns lee

brochures onlineorganizations at the centrestatic pagesmonologue

and then came…

web 2.0

a term coined by tim o’reilly

a technology made popular bypeople like

Flickr’s Caterina Fake

Wikipedia’sJimmy Wales

and crowd sourcers like

user generated contenta concept not a technologycontent at the centredynamic pagesdialogue

all about sharing

today we have…

the social web

services like evan williams’ twitter

shared experiences conversation at the centrereal time interaction

about

…content

user content can be great …

but its better when it has meaningful tags…

joi itopresident of the creative commons organizationhelping simplify understanding who owns content

matt mason, argues that the onlyway to beat pirates is to competewith them.

cory doctorow, makes money bygiving his content away freely…

tara hunt, wrote her book based onan idea from cory’s book and is apioneer of social (pinko) marketing

what motivates us to go social?

abraham maslow, came up with thehiararchy of needs model to explainmotivation…

social networks, helps us fulfill our needs on the top 3 levels.

some popularweb 2.0 services

social networks

sharing opinions

image sharing

video sharing

file sharing

knowledge sharing

link sharing

shared experiences

communications

how twitter changed social

networking

prof robin dunbar’s studies of social behavior came up with a magic number for the maximum people that could maintain meaningful relations with in their social network, that number is…

dunbar no.

convensional social networks like MarkZuckerberg’s facebook obeyed these rules…

Mainly people you already know

Many contacts will know each other

Geographically close together

Growth is by invite/acceptance

Coverage of a messageposted on facebook.

That was until evan williams came up with twitterand rewrote the rules…

Often people you didn’t know before twitter

Often people you have never physically

Growth is dynamic- often from chance meetings- often from friends of friends- often found from searches

often from several social circlesoften geographically diverse

Often personal nature of tweetingbuilds relations ships very quickly

Coverage of a messageposted on twitter and retweeted

puttingit all together

STEP 1:come up with a strategy

STEP 2:decide which sites and servicesbest match your objectives

plannedstructure

Remember that your visitors may have a more complex network structure already in place…

STEP 3:decide how you will use that socialstructure to communicate with youraudience

comms cycle

Remember that your audience will participate in the their own social conversations over the top of yours …

a couple of last bits of advice on being social

The images for this presentation were all crowd sourced from flickr under creative commons Attribution – Share alike license.

Tim Berners-Lee Silvio Tanaka Attribution-Non-Commercial 2.0 GenericMega phone_Oki Printing solutions

Tim O’Reilly – Jeff Ooi CC-NC-SACaterina Fake - Robert Scoble Attribution- 2.0 Generic

Jimmy Wales –Chrys - Attribution ShareAlike 3.0 Evan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic

Joi Ito at LeWeb by Peter Bihr Attribution-Non-Commercial 2.0 GenericMatt Mason photo by Jamie James Medina

Cory Doctorow - Szymon Sokół - Attribution ShareAlike 3.0Tara Hunt - JD Lasica CC Attribution-Non-Commercial 2.0 Abraham Maslow, Inconnu - Attribution ShareAlike 3.0

*Logo’s copyright of their ownersRobin Dunbar – oxford uni - Attribution ShareAlike 3.0

Mark Zuckerberg - Brian Solis 2.0 GenericEvan Williams - Joi Ito Attribution-Non-Commercial 2.0 Generic

Kuta Beach People…from flickr/^riza^Dusty touch screen…from flickr/notfrancois

story time for big kids with miss…from flickr/Terwilliger911Colouring Pencils … from flickr/the_amanda

The reward - tiny dog treat … from flickr/thornypup

All other graphics davidcoxon Attribution ShareAlike 3.0

The presentation was created by David Coxon davidcoxon.com/blog for a UKOLN web 2.0 event at the Discovery Museum, newcastle, in 2010.