introducing analytics intelligence social media
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University of BridgeportUniversity of Bridgeport
The Ernest C. Trefz School of Business
Analytics Intelligence Program
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AgendaAgenda
A new M.B.A. concentration in Analytics Intelligence:
•“Real World” needs assessment—the marketplace
•Addressing that assessment—multi-disciplinary approach
•The Analytics Intelligence Program
•Program Resources
The Ernest C. Trefz School of Business MBAAnalytics Intelligence
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The MarketplaceThe Marketplace
Some have referred to data as the new oil in the 21st Century. Those whomine it well will hit pay dirt, and those who don’t will be sitting on wells ofuntapped potential, data wastelands.
- Cindi Howson, Successful Business Intelligence, 2nd Edition, 2014
The Ernest C. Trefz School of Business MBAAnalytics Intelligence
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“Everyone has a data warehouse…
but we need to make money on it.”
“We need trained talent.”
Needs AnalysisNeeds Analysis
The Ernest C. Trefz School of Business MBAAnalytics Intelligence
Successful candidates will have:
•Business Acumen, Framework and ContextBusiness Acumen, Framework and Context
•Basic Technical KnowledgeBasic Technical Knowledge
•Intelligence and Analytics UnderstandingIntelligence and Analytics Understanding
•Strong Communication SkillsStrong Communication Skills
•Consulting SkillsConsulting Skills
•Statistics and Mathematics SkillsStatistics and Mathematics Skills
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Business Content
Te
chn
ical
Co
nte
nt
Engineering School Technology
Management
The Trefz School of Business
MBA
Analytics
Multi-disciplinary ApproachMulti-disciplinary Approach
The Ernest C. Trefz School of Business MBAAnalytics Intelligence
Big Data
University of Bridgeport
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Analytics Intelligence ProgramAnalytics Intelligence Program•Achieve a foundational understanding in data capture, transformation,
analysis and presentation.
•Learn to manage and engage with complex data to draw incisive conclusions and defend them with confidence.
Three targeted courses:
• Enterprise Intelligence and Decision Support—a managerial overview of the business drivers and critical success factors for the effective delivery of enterprise intelligence solutions.
• Technical Foundation in Enterprise Intelligence and Analytics—a working knowledge of enterprise intelligence technical tools via hands on work.
• Foundation in Advanced Analytics—in depth understanding of sophisticated business analytics methods and applications.
The Ernest C. Trefz School of Business MBAAnalytics Intelligence
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Your InvitationYour Invitation
• Business School offers…
• Core faculty with more than 60 years of combined experience
• Analytics Intelligence & Big Data Lab a ‘hands on’ venue for real world experience
The Ernest C. Trefz School of Business MBAAnalytics Intelligence